"Life was much easier when Apple and Blackberry were…

“Life was much easier when Apple and Blackberry were just fruits” is a jocular saying—printed on many posters—about the fruit-named technology companies. “Life was much simpler when Apple and Blackberry were just fruits” was first cited in print on Twitter on February 11, 2010.

Wikipeda: Apple Inc.
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.

The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. The word “Computer” was removed from its name on January 9, 2007, reflecting its shifted focus towards consumer electronics after the introduction of the iPhone.

Wikipedia: Blackberry Ltd
BlackBerry Limited, is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along with Jim Balsillie until January 22, 2012. Its current CEO is Thorsten Heins.

Twitter
Aleksander With
‏@AleksanderWith
Life was much simpler when Apple and Blackberry were just fruits.
7:06 AM - 11 Feb 10

Twitter
Djack Chivalrous
‏@DjChivalrous
Life was much Easier when Apple and Blackberry were just Fruits… :D http://tumblr.com/x6z6mj46e
7:37 AM - 20 Feb 10

Civin.org
Life was much easier when Apple and Blackberry were just Fruits
by Stuart Conover on March 8, 2010
(Poster is shown with this text.—ed.)
Because Back Then They Didn’t Fail Us
I originally found this picture and was going to put it up just because I thought it was entertaining and let’s face it – my site, my rules.

Google Books
Why Entrepreneurs Really Fail:
The Road to Success ... Always Under Construction
By Nozer Buchia
Bloomington, IN: iUniverse
2011
Pg. 31:
And talking of the blackberry, don’t you think the world was a much relaxed place when APPLE and BLACKBERRY were just fruits… just a thought!

Google Books
Leading from the Emerging Future:
From Ego-System to Eco-System Economies
By C. Otto Scharmer and Katrin Kaufer
San Francisco, CA: Berrett-Koehler Publishers, Inc.
2013
Pg. 106:
Consider the following thought, displayed on a poster that a friend from Indonesia shared with us: LIFE WAS MUCH EASIER WHEN APPLE AND BLACKBERRY WERE JUST FRUITS.