Jockularity (jock + jocularity)

“Jockularity” (jock + jocularity) is humor involving sports jocks (athletes). “Or to create a new word, they did not accept their stereotyped role (the dumb athlete—ed.) with ‘jock-ularity’” was cited in print in 1981. The book title Jockularity: Lower Level of Thought: The Sports Cartoons of Brad Kirkland (1998) popularized the term.
 
When the sports network Fox Sports 1 premiered in August 2013, it promised more “jockularity” than the sports statistics presented on rival ESPN.
 
   
Wiktionary: jocularity
Etymology
jocular +‎ -ity
Noun
jocularity (plural jocularities)
1.Joking, humorous remarks or behaviour.
 
26 April 1981, Sunday World-herald (Omaha, NE), “Some Stereotypes Cling Like Lint” by Al Frisbie, pg. 16B, col. 1:
Or to create a new word, they did not accept their stereotyped role (the dumb athlete—ed.) with “jock-ularity.”
 
Google News Archive
12 February 1985, The Mohave Daily Miner (Kingman, AZ), pg. 4, col. 1:
John Riggins an exceptional model of jock-ularity
By Mike Royko
 
3 February 1991, Winnipeg (Manitoba) Free Press, “Weekend TV” by Brad Oswald, pg. 16, col. 6:
The medium is different, but the pair promises the brash, familiar, sometimes-controversial style of jock-ularity will still be there
(Sports Guys on the radio—ed.)
 
OCLC WorldCat record
Jockularity : lower level of thought : the sports cartoons of Brad Kirkland.
Author: Brad Kirkland
Publisher: Lenexa, KS : Addax Pub. Group ; Kansas City, MO : Distributed to the trade by Andrews McMeel Pub., 1998-
Edition/Format: Book : English
Database: WorldCat
Summary: The humor of sports and its absurdity come to life in the cartoons of Brad Kirkland. He targets players, coaches and the fans themselves in his hilarious brand of cartooning. A special Border Wars section shows some of the nations wildest rivalries in both college and the pros. Kirkland’s work has appeared in the Kansas City Star and Sports Weekly.
 
BloombergBusinessweek
Fox Sports 1’s Strategy vs. ESPN: ‘Jockularity’
By Karl Taro Greenfeld   July 18, 2013
(...)
They were growing tired of ESPN’s stat-happy approach and wanted a funnier, more irreverent take—hence “jockularity.”
 
Slate 
Fox Sports 1 Is Not Yet Fully Jockularious
The launch of a new sports network is not without its speed bumps.
By Willa Paskin|Posted Tuesday, Aug. 20, 2013, at 11:58 AM
(...)
In the run-up to launch, Fox claimed FS1 would have a different attitude than ESPN, a ”jockularity” distinct from that network’s stat-happy wonkiness.