“It’s not failure. It’s unfinished success”

“It’s not failure. It’s unfinished success” is a motivational saying that has been printed on many images. The saying was posted on Twitter by Ralph Marston (“The Daily Motivator”) on September 5, 2010.
 
“Treating diabetic nephropathy: unfinished success is not failure” is a paper that was published in the Clinical Journal of the American Society of Nephrology in 2007, but the saying was not popular at this time. Joubert Botha has been credited with the saying on Twitter since April 10, 2014, but he did not coin it or popularize it.
   
     
Twitter   
Ralph Marston
@ralphmarston
It’s not failure. It’s unfinished success.
10:20 PM - 5 Sep 2010
   
Twitter
Christopher L Lee
@chrislablee
It’s not failure. It’s unfinished success. ~Ralph Marston
10:26 PM - 5 Sep 2010
 
Twitter 
Vusi M 🌍
@justvusim
”@j_botha: It’s not failure, it’s unfinished success.”
1:50 PM - 10 Apr 2014
 
Twitter 
Chris†ian
@WeeklyChris
it’s not failure its unfinished success
5:16 PM - 29 Oct 2014
 
Google Books
Textbook of Nephrology
By Anil K Mandal
New Delhi, India: Jaypee Brothers Medical Publishers (P) Ltd.
2014
Pg. 223:
Lewis J. Treating diabetic nephropathy: unfinished success is not failure. Clin J Am Soc Nephrol 2007;2(3):407-9.
 
Twitter
Jorge Lorenzo
@lorenzo99
It’s not failure, it’s unfinished success. JL
12:42 PM - 3 Jan 2015
       
Twitter
Sean Milner
@samilner
It’s not failure, it’s unfinished success. - Joubert Botha #quote
4:33 AM - 27 Jan 2015
 
Twitter
Tim Fargo
@tim_fargo
It’s not failure, it’s unfinished success. - Joubert Botha #quote   #ThursdayMotivation
6:36 AM - 25 Jan 2018
 
Twitter
Six Word Stories
@ernest6words
It’s not failure, it’s unfinished success. #StephenKing
#MondayMotivation #MondayMotivaton #MondayMotivational #MondayBlues #MondayWisdom #quotes #QuotesForLife #quotestoliveby #quotesoftheday #quoteoftheday #InspirationalQuotes #ernest6words #sixwordstories
1:50
7:17 AM - 5 Feb 2018