"It's no longer called 'box wine' --…

“Cardboardeaux” or “Cardbordeaux” (cardboard + Bordeaux wine) is a jocular name for a box wine. “It’s no longer called ‘box wine’—the classy term is ‘Cardboardeaux’” is a jocular saying that has been printed on many gift items, such as ecards and T-shirts.

Both “Chateau du Cardboardeaux” and “Chateau du Cardbordeaux” were cited in print in 2001. “Cardbordeaux” was entered in the Urban Dictionary on October 8, 2006. “Cardboardeaux” was entered in the Urban Dictionary on August 23, 2012.

Wikipedia: Box wine
A box wine (or boxed wine, goon, goon bag, cask wine) is a wine packaged as a bag-in-box. Such packages contain a plastic bladder protected by a box, usually made of corrugated fiberboard.

Wikipedia: Bordeaux wine
A Bordeaux wine is any wine produced in the Bordeaux region of France, centred on the city of Bordeaux and covering the whole area of the Gironde department, with a total vineyard area of over 120,000 hectares, making it the largest wine growing area in France. Average vintages produce over 700 million bottles of Bordeaux wine, ranging from large quantities of everyday table wine, to some of the most expensive and prestigious wines in the world. Eighty-nine percent of wine produced in Bordeaux is red (called “claret” in Britain), with sweet white wines (most notably Sauternes), dry whites, and also (in much smaller quantities) rosé and sparkling wines (Crémant de Bordeaux) collectively making up the remainder.

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David_A
1/17/01
Sandi us Aussies are so unedumecated we would not know those sorts of things! We drink to much Red Chateau du Cardboardeaux.

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Wal-Mart’s own brand of wine.
Peter B
9/14/01
Well, in Australia they refer to what they call ‘cask’ wine, as Australia did invent it and export it to the world, ‘Chateau du Cardbordeaux’ Personally, I think it is a magnificent name like so many things the crazy fun loving Aussies dream up.
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“Bob &or Barbara”

wrote in message
news:130920011638186763%ballison@mac.com…
- hide quoted text -
> The world’s largest retail chain is teaming E&J Gallo Winery of
> Modesto,
> Calif., to produce the spirits at an affordable price—in the $6-8
> range. While wine connoisseurs may not be inclined to throw a bottle
> of Wal-Mart brand wine into their shopping carts, there is a market for
> cheap wine, said Kathy Micken, professor of marketing at Roger Williams
> University in Bristol, R.I. “There is wine in a box that people are
> willing to buy,” she said. “The right name is important.”

Urban Dictionary
Cardbordeaux
Cardbordeaux is wine that is packaged in a collapsable (usually plastic) bladder with a tap inside a cardboard box. Sneered on by oenophiles but happily consumed by those such as middle-class housewives who were beer-drinkers in college. And possible Boone’s Farm drinkers in high school. But it’s not as sweet.
(...)
Popular brands are Franzia, Peter Vella and Almaden. Reportedly the most popular variety (according to Papa Joe’s Discount Liquors in Richmond, Indiana) is Franzia Sunset Blush.
by Marthakay October 08, 2006

Google Groups: alt.food.wine
Cardboardeaux
Dick R.
6/17/08
A daily cartoon carried in many US newspapers is “Pluggers” - just plain folk “pluggin” away in life. A recent cartoon showed a plugger sampling his favorite box wine ... cardboardeaux.

Twitter
ReeB73
‏@ReeB_73
@farmersway arh yes Chateau Cardboardeux, perfect vintage that one. It just doesn’t get the recognition it deserves. #WineList
8:26 AM - 12 Mar 2012

50 States Of Wine
JULY 25, 2012 BY KOVAS PALUBINSKAS
Wine Wit: Cardbordeaux
It’s no longer “box wine.”
The classy term is
“Cardbordeaux.”

Twitter
Per Karlsson
‏@bkwineper
LOL RT @davidriecks: Cardboardeux? RT @robertjoseph: any1 think of worse, & less wine-friendly, term to sell ~ than bag in a box?
8:40 AM - 10 Aug 2012

Urban Dictionary
Cardboardeaux
The classy term for boxed wine
That cardboardeaux was an exceptionally good choice to have with the fish last night.
by Ruddycheeks August 23, 2012

Twitter
Jolene’s Mumbo Jumbo
‏@Jolenejolene9
Unlike square (cardbordeux) wine box, could square beer bottles be sexy? https://www.facebook.com/photo.php?fbid=379059788832916&set=a.130210747051156.26353.128264433912454&type=1&theater&notif_t=photo_comment … Filling bin would be like game of Tetris!
6:07 AM - 25 Aug 2012

flickr
Taken on March 14, 2013
Elisa
Its-not-boxed-wine-the-classy-term-is-Cardbordeaux
“CardBoardeaux” 😊

Twitter
Angi
‏@SouthAfricanAng
You call it box wine, I call it cardboardeux #WineIsWine
11:49 AM - 30 Jul 2013

Twitter
Namaqua Boxed Wine
‏@Namaquawines
We like this too much: “It’s no longer called ‘boxed wine’, The classy term is ‘cardboardeux’.” ... #Wineversation
7:25 AM - 1 Nov 2013

Twitter
Moscato Life
‏@MoscatoLife
It is no longer called #BoxedWine. It is called Cardbordeux.
7:30 PM - 26 Aug 2014