"It’s not TV. It’s HBO (Honey Bunches of…

Home Box Office (HBO) has a slogan, “It’s not TV. It’s HBO.” HBO shouldn’t be confused with the cereal Honey Bunches of Oats, but there are jokes.

“New slogan for honey bunches of oats; ‘It’s not cereal. It’s HBO’” was posted on X/Twitter by Arpan Podduturi on October 21, 2009. “It’s not cereal, it’s HBO (Honey Bunches of Oats)” was posted on X/Twitter by Peckshield Org. on January 24, 2013. “It’s not TV. It’s HBO (Honey Bunches of Oats)” was posted on Bluesky by stabke on January 31, 2025.

Wkipedia: Honey Bunches of Oats
Honey Bunches of Oats is a breakfast cereal owned by Post Holdings and produced by its subsidiary Post Consumer Brands.

Wikipedia: HBO
Home Box Office (HBO) is an American pay television network, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery.

X/Twitter
Arpan Podduturi
@podduturi
New slogan for honey bunches of oats; “It’s not cereal. It’s HBO.”
9:05 AM · Oct 21, 2009

X/Twitter
Peckshield Org.
@PeckshieldOrg
It’s not cereal, it’s HBO (Honey Bunches of Oats).
1:48 PM · Jan 24, 2013

X/Twitter
ryan chang (formerly paul giamatti)
@ChangoChutney
It’s not cereal. It’s HBO
(Honey Bunches of Oats, that is)
9:02 PM · Jul 21, 2014

X/Twitter
MAT&T
@mattchiaramonte
“It’s not cereal…It’s HBO” - slogan that I made up for Honey Bunches of Oats. Seriously, you guys can have that.
1:47 PM · Apr 4, 2015

Bluesky
stabke
‪@stabke.bsky.social‬
It’s not TV. It’s HBO (Honey Bunches of Oats)
January 31, 2025 at 7:17 AM