“If you snooze, you lose”

“If you snooze, you lose” has been the advertising pitch of many in retail sales. Tom Parsons’ Best Fares (bestfares.com), based in Irving, Texas, has long used (since the 1980s) the “If you snooze, you lose” line to advertise its travel discounts.
 
“If you snooze, you lose” is cited in print from at least 1950 and was first popular with used car dealers.
 
 
6 June 1950, Waterloo (IA) Daily Courier, pg. 18, col. 8 classified ad:
If You Snooze
You Lose
So
BUY NOW
From Us
(Holmes Motor Co.—ed.)
 
24 March 1957, Salina (KS) Journal, pg. 20, col. 3 ad:
“If You Snooze You Lose”
(Marshall Motor Co., Inc.—ed.)
   
10 July 1957, Syracuse (NY) Post-Standard, pg. 18, 6 ad:
IF YOU SNOOZE YOU LOSE…
So Deal with Us Now
(Pratt Plymouth Inc.—ed.)
 
Google Books
The Numismatic Scrapbook Magazine
v. 33 - 1967
Pg. 1340:
IF YOU SNOOZE YOU LOSE
   
Google Books
My Wide World
By Jim McKay
New York, NY: Macmillan
1973
Pg. 90:
“This course is lying there waiting for you,” he said afterward, “and if you snooze, you lose.”
   
Google Books
Workaholics:
They love their work, they live their work, but can they leave their work?
By Marilyn Machlowitz
Reading, MA: Addison-Wesley Pub. Co.
1980
Pg. 88:
Even rest and sleep are suspect. Their motto might as well be, “If you snooze, you lose.”
 
Google News Archive
17 February 1981, St. Petersburg (FL) Evening Independent, pg. 2C, col. 1:
When you snooze, you lose.
 
23 August 1981, Los Angeles (CA) Times, pg. WS-A26 classified ad:
WHEN YOU SNOOZE-YOU LOSE!!!
Wake up to opportunity; here is a 6 bedroom home in Brentwood Flats north of San Vicente for under $403000. Need I say more?
   
Google News Archive
2 November 1983, St. Petersburg (FL) Times, letters, pg. 2, col. 2:
The time is now, city government. If you snooze, you lose.
     
Dallas (TX) Business Journal
Friday, July 18, 1997
Trade and Transportation Dispatches
Airfare guru uses Internet presence to tout best deals
by Margaret Allen
If there’s a cheap airline fare to be had, Tom Parsons will know it first.
 
That’s quite an achievement, considering the way airfares bounce around from one day to the next—seemingly more volatile than the stock market.
 
Parsons is founder, owner and editor of the nationally known Best Fares Discount Travel magazine, which circulates in hard copy to 50,000 subscribers.
 
The Irving-based expert has 14 years of fare-watching under his belt and averages 80 to 100 radio and TV talk show appearances a month.
(...)
On the ‘Net, Parsons offers consumer alerts and feature stories as well as breaking news “Snooze Alarms.”
 
“I call it ‘snooze, you lose,’ ” said Parsons, noting that these are fare reductions that won’t stick around for long and require fast action.
   
CNNMoney.com
THE BEST AIRLINES TO FLY TODAY
OUR DATA SHOW SOUTHWEST IS BEST AT WHAT MATTERS MOST TO YOU.
By PETER KEATING
November 1, 1997
(...)
One must-check home page is Best Fares magazine (http://www.bestfares.com), which runs constant updates of such “you snooze, you lose” deals.
   
(Trademark)
Word Mark SNOOZ-U-LOOZ
Goods and Services (ABANDONED) IC 025. US 039. G & S: HATS, JACKETS, BUMPER STICKERS. FIRST USE: 19680000. FIRST USE IN COMMERCE: 19750000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73634132
Filing Date December 8, 1986
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) HARTLEY TRUCK PARTS A DIVISION OF PIERCE AUTO PARTS CORPORATION INDIANA P.O. BOX 2023 MUNCIE INDIANA 473070023
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date July 6, 1987
 
(Trademark)
Word Mark YOU SNOOZE YOU LOSE
Goods and Services (ABANDONED) IC 041. US 100 101 107. G & S: EDUCATIONAL AND TRAINING PROGRAMS, NAMELY, SEMINARS, WORKSHOPS AND ONE-ON-ONE PRESENTATIONS FOR OTHERS IN THE FIELD OF CARDIOPULMONARY DISEASES AND DISORDERS AND MEDICAL PRODUCTS AND INSTRUMENTS FOR USE IN THE TREATMENT OF SUCH DISEASES AND DISORDERS
(ABANDONED) IC 042. US 100 101. G & S: PROVIDING HEALTH INFORMATION FOR OTHERS IN THE FIELDS OF CARDIOPULMONARY DISEASES AND DISORDERS AND MEDICAL PRODUCTS AND INSTRUMENTS FOR USE IN THE TREATMENT OF SUCH DISEASES AND DISORDERS
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75467122
Filing Date April 13, 1998
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition September 14, 1999
Owner (APPLICANT) Respironics, Inc. CORPORATION DELAWARE 1501 Ardmore Boulevard Pittsburgh PENNSYLVANIA 152214401
Attorney of Record FREDERICK H COLEN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date June 8, 2000