“If the plan doesn’t work, change the plan, but never the goal”

“If the plan doesn’t work, change the plan, but never the goal” is a motivational saying that has been printed on many images. “If the plan doesn’t work, change the plan, but never change the goal.. NEVER SAY NEVER ♥ ” was posted on Twitter on September 15, 2010.
 
The saying became popular in March 2011. “If the plan doesn’t work change the plan but never the goal” was posted on Twitter on March 21, 2011. Authorship is unknown.
   
   
Twitter     
Michelle Perez
@imMichellePerez
If the plan doesn’t work, change the plan, but never change the goal.. NEVER SAY NEVER ♥
8:50 PM - 15 Sep 2010
   
Twitter
pascaltsuma
@pascaltsuma
If the plan doesn’t work change the plan but never the goal 😊
6:58 AM - 21 Mar 2011
   
Twitter
Zaïsh
@Zaitje
If the plan doesn’t work change the plan but never the goal 😊
4:26 PM - 21 Mar 2011
 
Twitter
Katrina Ysabel Go
@katrinaysabelgo
If the plan doesn’t work, change the plan but never the goal. Never settle for anything less than you deserve.
10:56 PM - 21 Mar 2011
 
Twitter
Greatness
@iamlaiogun
If the plan doesn’t work, change the plan but never the goal #goalsetting
7:04 AM - 24 Mar 2011
 
24 June 2013, Indian Express (Mumbai, India), “School Notes: Insight into 7Ds for setting and achieving goals,” pg. ?:
“If the plan doesn’t work, change the plan, but not the goal”, is the philosophy with which Mr Pote works.
     
Google Groups: LIAFICHARY
Spiritual Motivational Message March 23 2015, Sudden Death of LIC BM Shri. Shankar
Veera
3/22/15
(...)
If the plan doesn’t work then change the plan but never the goal. - Anonymous
 
15 May 2015, The Yorkshire Post (Leeds, UK), “James Alexander: Why devolution, and not division, is the future for a federal United Kingdom,” pg. ?:
And if the plan doesn’t work, you change the plan but never the goal.
     
5 August 2015, Sunshine Coast Daily (Maroochydore, Queensland), “Soap Box” by Megan Mackander, pg. 18:
“If the plan doesn’t work, change the plan, but never the goal”.
     
Google Books
Title If the Plan Doesn’t Work, Change the Plan But Never the Goal: 7 X 10 Goal Setting Journal to Track and Achieve Over 190 Goals
Goal Setting Journals
Author Big Journal Company
Publisher CreateSpace Independent Publishing Platform, 2017
ISBN 1544294492, 9781544294490
Length 100 pages
 
Google Books
Selling Is Easy:
Selling Is Much More Than Telling
By Zeaur Rahman
Singapore: Partridge Publishing
2017
Pg. ?:
If the plan doesn’t work, then change the plan – but never the goal.
 
Twitter
Ricky Gonzalez
@RickyMcNasty000
If the plan doesn’t work, change the plan, but never the goal.
5:47 PM - 18 Mar 2018