“I drink as I dress: Chablis”

“I drink as I dress: Chablis” (also “I dress as I drink: Chablis”) is a pun on “Chablis”/“shabbily.” “i drink as i dress…Chablis” was cited in print in 2002. The joke is mainly known in the United Kingdom.
 
British restaurant critic Victor Lewis-Smith wrote ” I like to drink as I dress ... Chablis” in a 2005 restaurant review and used the same remark in a 2006 review.
 
     
Visor Down—Forums
Chablis…mmmmmmmmm
Nippy 30/10/2002 at 12:48
moggs wrote
i drink as i dress…
Chablis…
(my future on a radio 4 quiz show seems assured)
     
The Guardian (UK)
Restaurant Jules Verne, Eiffel Tower, Paris
Victor Lewis-Smith
Friday 4 February 2005 20.45 EST
(...)
Still, I like to drink as I dress ... Chablis.
     
London Evening Standard (UK)
A lesson in bad manors
VICTOR LEWIS-SMITH
Published: 08 March 2006
(...)
Anyway, for the record, I finally settled for a white Burgundy, because I like to drink as I dress. Chablis.
 
Twitter
Sarah Taylor
‏@saturngirl
@paulcarr I drink as I dress: Chablis.
5:30 PM - 30 Dec 2008
 
Twitter
Nicole
‏@diydestruction_
“What’s your favourite wine?” “Chablis. I drink the way I dress.” 😊
4:28 PM - 23 Aug 2010
 
Twitter
Kieron Botting
‏@KieronB_Esquire
@MacCocktail
I dress as I drink, Chablis -Oscar Wilde
4:52 PM - 24 Jun 2013
 
Twitter
Albo
‏@RootlessCosmo
.@HPIAndyCowper as Victor Lewis Smith said “I drink as I dress: Chablis”
1:25 PM - 30 Dec 2013
   
Independent (Ireland)
Restaurant review with Paulo Tullio: The Full Monty
Brabazon Restaraunt, Tankardstown House, Rathkenny, Slane, Co Meath
By Paolo Tullio
30/11/2014 | 02:30
(...)
As for drinks, we’d stayed on the sparkling water except for one glass of Chablis for me, which allowed me the old joke ‘I dress as I drink - Chablis’.