“Houston—The Real Texas”

“Houston—The Real Texas” was a slogan invented by the Greater Houston Convention and Visitors Bureau in 1993. Many parts of Texas claim to be “the real Texas,” and this Houston slogan has not been especially effective.
 
 
Christian Science Monitor
from the July 26, 2004 edition
Cities turn to sloganeering
Eager to change their images, cities from Las Vegas to Dallas are trying new monikers.
By Kris Axtman | Staff writer of The Christian Science Monitor
(...)
Some hard-to-define cities, like Houston and Denver, slogan-shop every few years. Houston, for one, has tried “The Bayou City,” “Houston’s Hot,” “The Real Texas,” and “SpaceCity.”
 
(Trademark)
Word Mark HOUSTON THE REAL TEXAS
Goods and Services (ABANDONED) IC 035. US 101. G & S: promoting business and tourism for Houston, Texas; assistance in management of advertising and promotional services; advertising services for business, civil and community organizations
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 74381007
Filing Date April 13, 1993
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition November 2, 1993
Owner (APPLICANT) Fogarty & Klein, Inc. CORPORATION TEXAS 7155 Old Katy Rd., Suite 100 Houston TEXAS 77024
Attorney of Record Loren G. Helmreich
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “HOUSTON” or “TEXAS” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date July 26, 1994
 
(Trademark)
Word Mark HOUSTON THE REAL TEXAS
Goods and Services IC 035. US 100 101 102. G & S: promoting business and tourism for Houston, Texas. FIRST USE: 19930901. FIRST USE IN COMMERCE: 19930901
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 74626596
Filing Date January 27, 1995
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 12, 1996
Registration Number 2034821
Registration Date February 4, 1997
Owner (REGISTRANT) Greater Houston Convention and Visitors Bureau NOT-FOR-PROFIT CORPORATION TEXAS 801 Congress Houston TEXAS 77002
Attorney of Record Loren G. Helmreich
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “HOUSTON” or “TEXAS” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE