“Hot dogs taste better when the home team wins”

Hot dogs have been sold at baseball games since at least the 1900s. Many sports enthusiasts have concluded that “hot dogs taste better when the home team wins.” “Do the Hot Dogs Taste Better When the Home Team Wins?” was the title of an academic paper published in 1996.
 
“Hot dogs taste better at the ball park” is a similar expression.
     
 
OCLC WorldCat record
Do the Hot Dogs Taste Better When the Home Team’ Wins?
Author: R S Lapidus; J A Schibrowsky
Edition/Format: Article Article : English
Publication: JOURNAL OF CONSUMER SATISFACTION DISSATISFACTION AND COMPLAINING BEHAVIOR, 9, (1996): 1-11
Database: British Library Serials
 
Google Books
Science and Football IV
Edited by Aron Murphy, Thomas Reilly and Warwick Spinks
New York, NY: ROutledge
2002
Pg. 396:
A more cautious comment is provided by Lapidus and Schibrowsky (1996) who argued that ‘while the hot dogs may not taste better when the home team wins, the music sure improves’.
   
MLB.com—Philadelphia Phillies   
04/08/2003 1:17 AM ET
Giles and the Vet go hand in hand
By Ken Mandel / MLB.com
(...)
“I’ll miss the memories. For years I thought the Vet was a wonderful place. I would get excited driving to work. I think (the new ballpark) is going to be the best ballpark ever built. I say a prayer every night before going to bed that this new ballpark is accepted as one of the great cathedrals for baseballs. Of course winning helps a lot. The hot dogs taste better when you’re winning.”
     
NHL.com—Toronto Maple Leafs
JFJ
Posted 12 December 2006 - 12:46 AM
Yuck. Here’s what’s wrong with the Leafs. These are some direct quotes of Richard Peddie, from The Hockey News a while back:
 
“Why wouldn’t we want to win? Nobody has ever been able to answer that question. Winning is good business. It’s good for sponorship, suite sales, television deals. Even the hot dogs taste better when you win. Are we doing well financially? Yes, but we’re very good at it.”
 
Star-Tribune (Minneapolis, MN)
Rand: Having Wolves seat dreams
Article by: MICHAEL RAND , Star Tribune Updated: April 2, 2012 - 6:31 AM
(...)
“I always say the beer is colder and the hot dogs taste better when we’re winning,” Munneke said.
 
The Bulletin (Norwich, CT)
Putnam wins Junior League baseball title
By MARC ALLARD
Posted Jul. 17, 2012 @ 12:01 am
Updated Jul 17, 2012 at 5:03 PM
(...)
“I want to see what it looks like from the dugout. It’s so much more fun,” Steven Dakai said. “As my assistant coach, John Foucault said, ‘hot dogs taste better when you win’ and I want to taste one of those hot dogs at sectionals.”
   
Turnkey Intelligence
Marketing a Struggling Team
By Emily Huddell July 15th, 2014
It seems that everyone in sports business is familiar with the adage that “hot dogs taste better when the team wins”. Why is that school of thought – that fans are happier with all aspects of the event experience when their team is winning – so prevalent?
 
Well… because it’s true.