“His Prices Are Insane!” (Crazy Eddie)

People still talk about Crazy Eddie, the bankrupt electronics store with those loud ads for insanely low prices.

The commercials (one is preserved in the movie Splash) ran from about 1975 to 1989. Pitchman Jerry Carroll would yell: "Crazy Eddie! His prices are in-sa-a-a-ne!"

And who could forget Crazy Eddie's annual Christmas sale in July? Crazy, man, crazy.

12 December 1982, New York Times, pg. H31 ad:
CRAZY EDDIE
WILL BEAT ANY PRICE
YOU CAN FIND!

His prices are insane!

21 July 1993, New York Times, pg. D1:
Crazy Eddie Founder Guilty of Fraud

24 March 1994, New York Times, pg. D6:
Eddie Antar Signs Over $52 Million

30 April 1994, New York Times, pg. 41:
Antar Gets
12 1/2 Years
For Fraud

13 April 1995, New York , pg. D1:
Appeals Court Overturns "Crazy Eddie" Convictions

9 May 1996, New York Times, pg. D8:
Founder of Crazy Eddie Chain
Pleads Guilty in Stock Fraud
By BARRY MEIER

Eddie Antar, the co-founder of the giant Crazy Eddie discount electronics stores, pleaded guilty yesterday to a Federal charge that he had defrauded shareholders of more than $74 million by manipulating the company's stock.

Mr. Antar's plea ended a seven-year financial and legal odyssey that began with the mysterious 1989 collapse of Crazy Eddie, one of Wall Street's highest-fliers, and included Mr. Antar's disappearance and flight under an assumed name to Israel to avoid arrest.

In the 1980's, Mr. Antar and several family members built Crazy Eddie into the largest consumer electronics chain in the New York area. Commercials, in which a fast-talking announcer boasted that the stores' prices were "insaaane," became standard television fare.

11 February 1997, New York Times, pg. B7:
Founder of Crazy Eddie Gets 8 Years in Prison and Big Fine

(Trademark)
Word Mark HIS PRICES ARE INSANE!
Goods and Services IC 035. US 100 101 102. G & S: RETAIL STORE SERVICES FEATURING AUDIO AND VIDEO ELECTRONIC EQUIPMENT, COMPUTER EQUIPMENT, AND PRERECORDED RECORDS, AUDIO TAPES, AND COMPACT DISCS. FIRST USE: 19750715. FIRST USE IN COMMERCE: 19750715
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76263403
Filing Date May 25, 2001
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 12, 2002
Registration Number 2682585
Registration Date February 4, 2003
Owner (REGISTRANT) CRAZY EDDIE, INC. CORPORATION DELAWARE 970b NEW BRUNSWICK AVE RAHWAY NEW JERSEY 07605
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Ezra Sutton
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE