Healthonism (health + hedonism); Healthonist
“Healthonism” (health + hedonism) and “healthonist” (health + hedonist) are terms that were coined in reports by J. Walter Thompson Intelligence in 2015. In “The Future of Food & Drink,” the report explained the exercise-drinking events that appeal to “healthonists.” That is, something a person enjoys doing that is also healthy.
In “The Future 100: Trends and change to watch in 2016,” the report stated:
“The ‘Healthonism’ trend is what we describe as health-conscious millennials offsetting alcohol with antioxidants and healthy mixers, mashing up exercise with hedonism, and flocking to a growing number of exercise-meets-drinking events.”
The Drinks Business
TOP DRINKS TRENDS TO WATCH
7th September, 2015 by Gabriel Stone
Hot new drinks trends to look out for in the next five years include cocktails that take culinary inspiration, hybrid styles, the revival of ‘70s classics, the rise of “healthonism” and demand for theatrical wine rituals, predicts a new report.
The Future of Food & Drink report for 2015 by the Innovation Group, a division of J Walter Thompson Intelligence, has analysed fresh ideas and technology coming out of the drinks industry and combined these with the interests of today’s generation of consumers to identify changes we can expect to see emerging within the category.
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Another trend crossing over into the world of drinks is the health conscious outlook of many millennial consumers. Rather than abstain from alcohol completely, this demographic is embracing a “healthonist” approach via a growing number of “exercise-drinking” events.
In London’s Bonbonniere Club, revelers arrive at 7pm for an hour-long class of “Voga” – a combination of Vogue-inspired poses and yoga – before drinking and dancing through the night. Across town the nightspot Mahiki has teamed up with fitness club Equinox to host a night of yoga classes, DJ sets and cocktails.
J. Walter Thompson Intelligence
DECEMBER 2015
THE FUTURE 100
Trends and change to watch in 2016
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Healthonism
The “Healthonism” trend is what we describe as health-conscious millennials offsetting alcohol with antioxidants and healthy mixers, mashing up exercise with hedonism, and flocking to a growing number of exercise-meets-drinking events.
Lululemon’s annual SeaWheeze weekend is an example of the healthonism trend. This event is not the average half-marathon, as the mantra is “yoga, run, party.” After long runs, and several yoga sessions, the attendees are treated with the Sunset Festival, the after-party, where there are live musical performances, dancing and Lululemon’s craft beer, Curiosity Lager, for purchase.
Twitter
Dr Mark Porter
@drmarkporter
Word of the day - courtesy of @thetimes2
Healthonist: a health conscious hedonist who trains hard (+ eats well) so they can play harder. 😊
4:31 AM - 8 Dec 2015
Twitter
Heather Dawn Peebles
@HeatherPeebles
’#Healthonism’ : the act of hitting the gym before ‘mindful partying’. Learn something new everyday with the @thetimes
5:33 AM - 8 Dec 2015
Edinburgh, Scotland
Vogue (UK)
How To Be A Healthonist
14 DECEMBER 2015 by Vogue
Trying to balance your healthy lifestyle with a propensity for party-season hedonism? There’s a name for that.
We all know that eating healthily, drinking less alcohol and cutting back on sugar help our bodies to function more effectively. But during the festive period, when party season is at fever pitch, how are you expected to maintain your healthy lifestyle without missing out on the celebrations? Unless you’re going to become the sort of person who brings their own buckwheat porridge and green juice to a boozy brunch - and we urge you not to be that person - there has to be a way to combine your joint loves of partying and Psycle classes. Of course, there’s a name for this blurring of heath and hedonism: Healthonism, coined by the JWT Innovation Group who also used the term “mindful partying” to describe this new trend
Fox News
What’s ‘healthonism’? 3 emerging health trends in 2016
By Lucie Greene Published January 24, 2016
n December, J. Walter Thompson Intelligence published The Future 100, a report on 100 trends to watch in 2016. We’re already seeing a number of key trends play out in the health sector: new natural beauty, a revolution in feminine care, and a growing affinity between exercise and drinking that we call “healthonism.”
Hello Giggles
IT’S A THING
“Healthonism” is a thing —are you a healthonist?
Anna Gragert / January 27, 2016 8:16 pm
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Essentially, healthonism mixes health and hedonism (or self-indulgence). The perfect example involves a London party that occurred earlier last year. The House of Voga (a studio that unites yoga with the Vogue dance style) collaborated with nightclub Bonbonniere to host a healthonistic gathering. First, guests attended an hour-long “voga” class and then were later treated to drinks as they danced the night away.
Twitter
The Talk Studio
@thetalkstudio
Healthonism- A Combination Of Exercise & Partying http://2297
3:01 AM - 1 Apr 2016
news.com.au (Australia)
The rise of ‘healthonism’: Good during the week, drugs on the weekend
By Jenny Hewett
AUGUST 8, 2016 3:52PM
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“Healthonism”, a term coined earlier this year by US-based creative agency JWT Innovation Group, identifies a rising trend among consumers to mix health and exercise with hedonistic activities.
Today, particularly in Sydney’s most active and affluent beachside suburbs, healthonists lurk on every corner.