“He who controls the memes controls the universe”

“Who controls the memes controls the universe” (or “He who controls the memes controls the universe”) is a saying that has been printed on many images.
 
   
X/Twitter
Elon Musk
@elonmusk
Who controls the memes,
controls the Universe
3:35 AM · Jun 26, 2020
 
X/Twitter
Sal the Agorist
@SallyMayweather
(The following text is shown on an image.—ed.)
HE WHO CONTROLS THE MEMES
CONTROLS THE UNIVERSE
12:42 PM · Feb 29, 2024