“Great Seafood, Not a Lot of Clams” (Rockfish Seafood Grill slogan)

“Great Seafood, Not a Lot of Clams” is the slogan of Rockfish Seafood Grill, a Dallas-based seafood restaurant chain. Texans hate clams?
 
 
Rockfish Seafood Grill
ROCKFISH Seafood Grill is owned and operated by See-Worthy Restaurants, Inc., a private company based in Dallas, Texas. Randy DeWitt, together with his wife Michele, started the company in 1994. Young and in love, the couple left careers in real estate (Randy) and advertising (Michele) to open their first restaurant, a coffee shop near Southern Methodist University. But the long hours and marginal profitability of the 36-seat cafe took its toll. After a year, a friend and one-time partner suggested they consider a seafood concept.
 
Between 1995 and 1997, the company opened three seafood restaurants and was just beginning to gain momentum when it was sued for trademark infringement by another, much larger restaurant chain with a similar name. This forced Randy and Michele to rethink the restaurant name and concept.
 
After many sleepless nights and a much-needed vacation, the couple settled on the name ROCKFISH in late 1997. There is still a dispute as to who actually came up with the name (Michele is sure it was her). But it was ultimately selected because of one thing-it wasn’t yet trademarked (until recently by us of course)!
 
(Trademark)
Word Mark GREAT SEAFOOD, NOT A LOT OF CLAMS
Goods and Services IC 043. US 100 101. G & S: Restaurant and bar services. FIRST USE: 19970701. FIRST USE IN COMMERCE: 19970701
Mark Drawing Code (1) TYPED DRAWING
Serial Number 78179660
Filing Date October 29, 2002
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 3, 2003
Registration Number 2756378
Registration Date August 26, 2003
Owner (REGISTRANT) Rockfish, L.P. LTD LIAB CO TEXAS 5307 E. Mockingbird Lane Suite 1001 Dallas TEXAS 75206
(LAST LISTED OWNER) ROCKFISH SEAFOOD GRILL, LLC LTD LIAB CO DELAWARE 1209 ORANGE STREET WILMINGTON DELAWARE 19801
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark ROCKFISH SEAFOOD GRILL
Goods and Services IC 043. US 100 101. G & S: restaurant, bar and catering services. FIRST USE: 19970901. FIRST USE IN COMMERCE: 19970901
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 03.19.24 - Stylized fish, whales, seals, sea lions
Serial Number 76394224
Filing Date April 11, 2002
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 19, 2002
Registration Number 2686180
Registration Date February 11, 2003
Owner (REGISTRANT) Rockfish, L.P. Rockfish Management, LLC, a Texas limited Liability company, its General Partner LIMITED PARTNERSHIP DELAWARE 5307 Mockingbird Lane, Suite 1001 Dallas TEXAS 75206
(LAST LISTED OWNER) ROCKFISH SEAFOOD GRILL, LLC LTD LIAB CO DELAWARE 1209 ORANGE STREET WILMINGTON DELAWARE 19801
Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 2339806
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “ROCKFISH SEAFOOD GRILL” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE