Gateway to the Rolling Hills (Schulenburg nickname)

Schulenburg, a city in Fayette County, bills itself as the “Gateway to the Rolling Hills.” The name has not been trademarked, but appears on the city’s official website. “Gateway to the Rolling Hills” has been cited in print since at least 1994.
 
Schulenburg is also known as the “Home of the Painted Churches.”
   
 
Wikipedia: Schulenburg, Texas
Schulenburg is a city in Fayette County, Texas, United States. The population was 2,750 at the 2010 census. Known for its German culture, Schulenburg is home of the Texas Polka Music Museum.
 
CIty of Schulenburg, Texas
Schulenburg
Gateway to the Rolling Hills
The “Gateway to the Rolling Hills”, Schulenburg, Texas is a friendly, vibrant community and the perfect stopping point during that trip from Houston to San Antonio on I-10 or when you travel State Highway 77, the shortest Route North or to the Texas Valley.
 
Google News Archive       
3 July 1994, Bonham (TX) Daily Favorite, “Weekend Travel Guide: Texas Pioneer Trail,” pg. 9, col. 2:
Schulenburg is the “Gateway to the Rolling Hills” of the blackland Fayette Prairie, Schulenburg is wildflower rich in lush scenic views and heritage proud in lush scenic views and heritage proud in colorful 1800’s-era American, German, and Czech cultures.
 
Google Books
Day Trips from Houston, 2nd:
Getaway Ideas for the Local Traveler
By Paris Permenter and John Bigley
Guilford, CT: Globe Pequot Press
2013
Pg. 164:
As its nickname—“Gateway to the Rolling Hills”—suggests, Schulenburg is a rural area— and a rather charming one at that. The landscape is dotted with cattle farms, painted churches, dance halls, and open fields that sprout wildflowers each spring.
 
Texas Reflections Photography Journey
Wednesday, May 15, 2013
Day Tripping to SchulenBurg Texas
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Schulenburg Texas is called a “railroad town”, “halfway to everywhere”, the “musician town”, “home of the painted churches”, “gateway to the rolling hills” and many others. It was founded when the Galveston, Houston and San Antonio Railway reached here in 1873. At that time the many people in the communities of Lyons and High Hill moved to the new railroad town of Schulenburg. Schulenburg was named after Louis Schulenburg who donated the land for the city. Before the town of Schulenburg was born, English, German, Czech and other European citizens settled this area bringing with them their religion, beliefs, tools and way of life.