“Fun is like insurance — the older you get. the more it costs”

“Life Insurance…the older you get the more it costs” has been cited in life insurance advertisements since at least 1905. In March 1911, Frank McKinney “Kin” Hubbard (1868-1930) had his “Abe Martin of Brown County” newspaper comic character say:
 
“Fun is like life insurance, th’ older you git th’ more it costs.”
 
The one-line saying has been reprinted in many books of quotations. Kin Hubbard has usually been credited.

 
Wikipedia: Kin Hubbard
Frank McKinney Hubbard (born 1 September 1868 in Bellefontaine, Ohio - died: 26 December 1930 in Indianapolis, Indiana) was an American cartoonist, humorist, and journalist better known by his pen name “Kin” Hubbard.
 
He was creator of the cartoon “Abe Martin of Brown County” which ran in U.S. newspapers from 1904 until his death in 1930, and was the originator of many political quips that remain in use. North American humorist Will Rogers reportedly declared Kin to be “America’s greatest humorist.”
 
11 February 1905, Alton (IL) Democrat, pg. 4, col. 6 ad:
Life Insurance. It’s one of the best investments you can make. Don’t delay. The older you get the more it costs. (...) See Frank Leveman.
 
Chronicling America
7 March 1911, El Paso (TX) Herald, “Abe Martin” comic strip, pg. , col. 6:
Fun is like life insurance, th’ older you git th’ more it costs.
 
Google News Archive
19 February 1912, Paterson (NJ) Press, pg. 3, col. 2 ad:
The older you get the more it costs to provide Life Insurance protection for you and the more you have to pay.
(The Prudential—ed.)
   
9 October 1913, Alton (IL) Evening Telegraph, “Stray Scraps,” pg. 8, col. 5:
Age Adds to Expense.
Fun is a great deal like life insurance: the older you get the more it costs.
 
23 February 1925, Kingston (NY) Daily Freeman, “Office Cat” by Junius, pg. 2, col. 4:
Fun is like life insurance—the older you get the more it costs.
 
23 January 1928, Greensboro (NC) Daily Record,  “The Crowbar” (An Odell Column), pg. 3, col. 1 ad:
Fun is like insurance—the older you get, the more it costs.
(Odell’s hardware department store—ed.)
 
29 January 1929, San Antonio (TX) Light, “Fun from the Comic College Magazines,” pt. 4, pg. 7, col. 5:
Laugh Insurance
Fun is like insurance— the older you get the more it costs you.
—Wash. Cougar’s Paw.
 
Google News Archive
30 January 1929, Milwaukee (WI) Journal, pg. 1, top masthead banner:
Whoopee Is Very Much Like Life Insurance — The Older You Get The More It Costs
 
Google Books
The Modern Handbook of Humor
By Ralph Louis Woods
New York, NY: McGraw-Hill
1967
Pg. 471:
Fun is like life insurance: the older you get, the more it costs. — Kin Hubbard
 
Google News Archive
30 September 1972, Milwaukee (WI) Sentinel, pg. 1, right masthead:
TODAY’S CHUCKLE
Someone once said that having fun is somewhat like buying life insurance. The older you get, the more it costs.
 
Google Books
20,000 Quips & Quotes
By Evan Esar
New York, NY: Barnes & Noble Books
1995, ©1968
Pg. 322:
Having fun is like buying life insurance: the older you get, the more it costs.
 
8 July 1999, New York (NY) Post, “Strictly for Laughs” by Joey Adams, pg. 46:
Sex is like life insurance—the older you get the more it costs
   
Google Books
The Best Things Ever Said in the Dark:
The Wisest, Wittiest, Most Provacative Questions from the Movies
By Bruce Adamson
New York, NY: Allworth P.
2004
Pg. 32:
Fun is like insurance, the older you get, the more it costs.
—Flamingo Road (1949)