“Fort Worth is where the West begins, and Dallas is where the East peters out”

The famous slogan of Fort Worth, Texas, is “Where the West begins.” Fort Worth (TX) Star-Telegram publisher Amon G. Carter (1879-1955) disliked Dallas so much, he called it “Where the East peters out” by at least 1940.
 
“Fort Worth is where the west begins, and Dallas is where the east peters out” is sometimes credited to Carter’s friend, American humorist Will Rogers (1879-1935), but the saying hasn’t been found in print until five years’ after Rogers’ death. No early citations credit Will Rogers.
   
“Where the East ends” is a similar Dallas slogan.
 
     
Wikipedia: Amon G. Carter
Amon G. Carter, Sr. (December 11, 1879 – June 23, 1955) was the creator and publisher of the Fort Worth Star-Telegram, and a nationally known civic booster for Fort Worth, Texas. A legacy in his will was used to create Fort Worth’s Amon Carter Museum, which was founded by his daughter, Ruth Carter Stevenson, in January 1961.
(...)
Carter’s disdain for Dallas, Fort Worth’s much larger and much richer neighbor, was legendary in Texas. One of the best-known stories about Carter is that he would take a sack lunch whenever he traveled to Dallas so he wouldn’t have to spend any money there. He was also quoted as saying “Fort Worth is where the West begins…and Dallas is where the East peters out.”
 
6 October 1940, Pampa (TX) News, “Around Hollywood” by Robbin Coons (reporting from Dallas), pg. 12, col. 3:
Well, let’s go, plane’s ready. Nice town, Dallas. Amon Carter of Fort Worth, “where the West begins,” says Dallas is “where the East peters out,” but that’s the way it goes.
   
3 April 1949, Hammond (IN) Times, “Assignment: America” by Inez Robb (INS; dateline Fort Worth), pg. 17, col. 3:
“Fort Worth is where the west begins,” Carter says proudly, and adds patronizingly “and Dallas is where the east peters out.”
 
10 December 1950, Fort Worth (TX) Star Telegram, “Let’s Make ‘Fort Worth’ Realistic, Mr. Warner” by Grace Halsell, sec. 2, pg. 13, col. 1:
In this Cattle Capital, you see, we know the difference between brindle milk cows and longhorns, and we also know there are two cities in Texas—one “Where the West Begins” and the other, Dallas, “Where the East Peters Out.”
 
31 May 1953,  Springfield (MA) Sunday Republican, “Highlights of Air Writers’ Texas Saga Are Described” by Walter Harmon, pg. 16A, col. 3:
Fort Worth-“Where the West Begins”- or “Cowtown” and Dallas-“Where the East peters out” are two Texas cities that are not only aviation-conscious, but may be going slightly overboard in vying for local aviation supremacy.
   
Google Books
March 1976, Texas Monthly, pg. 30, col. 1:
Carter liked to say, “Fort Worth is where the West begins — and Dallas is where the East peters out.”
   
Google Books
Alarums & Excursions:
Our Theatres in the Nineties
By Charles Marowitz
New York, NY: Applause Books
1996
Pg. 312:
Fort Worth, so the saying goes, is where the West begins and Dallas where the East peters out. According to legend, Amon Carter, a proud Fort Worth Texan, paid Will Rogers a great deal of money to utter those words so that they could become etched in the minds of people from both cities — cities which, even to this day, maintain a fierce rivalry with one another.
 
Quote Counterquote
May 8, 2015
“Where the West begins” – and the East peters out…
(...)
WILL ROGERS’ QUIP:
“Fort Worth is where the West begins and Dallas is where the East peters out.”
Will Rogers (1879-1935)
American humorist
A famous quip generally attributed to Rogers. 
The city of Forth Worth has long used the official slogan “Where the West Begins.” An old nickname of Dallas is “where the East ends.”
 
Twitter
Ray Gulick
@evoweb
As they say in FW: Ft. Worth is where the west begins; and Dallas is where the east peters out. https://twitter.com/ab03/status/968982298300506113 …
Ray Gulick added,
This Tweet is unavailable.
7:50 PM - 28 Feb 2018