“Food, People, Heart & Soul” (United Supermarkets slogan)

“Food, People, Heart & Soul” is the the 2003 slogan of United Supermarkets, a chain that began in Oklahoma in 1916 but is now based in Lubbock, Texas.
   
 
Wikipedia: United Supermarkets
United Supermarkets is a Lubbock, Texas based supermarket chain whose roots go back to 1916, when H.D. Snell opened his first United Cash Store in Sayre, Oklahoma. Today, his legacy has grown to include 46 stores in 26 Texas cities and almost 9,000 team members serving their guests and their communities. There are plans to open 4 more Market Street locations in the Dallas/Fort Worth Metroplex by mid 2008.
       
United Supermarkets - About Us - History & Philosophy
Food, People, Heart & Soul - It all started with H. D. Snell
United’s roots go back to 1916, when H.D. Snell opened his first United Cash Store in Sayre, Oklahoma. Today, his legacy has grown to include 46 stores in 26 Texas cities and almost 9,000 team members putting their hearts and souls into serving their guests and their communities.
 
H.D.‘s core philosophy was a commitment to value, high quality products, outstanding guest service - treating each guest as he would want to be treated - and community involvement. When he opened a new store in Cordell, Okla., in 1924, he said to the people of Cordell in a newspaper announcement, “We do not come here to tear down; we come here to build up.”
 
In 1949, the Texas stores became a separate company when H.D. “Jack” Snell, Jr., purchased the Vernon and Wellington grocery stores from his father and, one year later, built a third store in Childress. Jack was an innovative visionary who recognized the opportunities in the rapidly growing West and North Central areas of Texas. He introduced United to Lubbock in the 1950s, Wichita Falls in the 1960s and Amarillo in the 1970s. At the time of his passing in 1976, United was serving guests through 31 stores in large and small communities throughout West and North Central Texas.
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That philosophy is simple: Passionate team members dedicated to giving guests the finest in quality, value and service. In short, it’s what makes United different - Food, People, Heart & SoulSM.
 
(Trademark)
Word Mark FOOD, PEOPLE, HEART & SOUL.
Goods and Services IC 035. US 100 101 102. G & S: Retail grocery store services. FIRST USE: 20031201. FIRST USE IN COMMERCE: 20031201
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 76632539
Filing Date March 2, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 10, 2006
Registration Number 3188503
Registration Date December 26, 2006
Owner (REGISTRANT) United Supermarkets, Ltd. Pamplemousse, L.L.C., a Texas Limited Liability Company LIMITED PARTNERSHIP TEXAS 7830 Orlando Avenue Lubbock TEXAS 79424
(LAST LISTED OWNER) UNITED SUPERMARKETS, L.L.C. LIMITED LIAB CO TEXAS 7830 ORLANDO AVENUE LUBBOCK TEXAS 794936170
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Jeannie Marrow
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE