“Follow me to freshness” (H-E-B food truck slogan)

H-E-B is a large supermarket chain in Texas and northern Mexico. H-E-B food trucks can be seen on the major highways (such as I-35), with the slogan “Follow me to freshness” on the back.
 
“Follow me to freshness” has been on H-E-B’s trucks since at least 2008. It’s not known how many (if any) drivers saw the saying and suddenly decided to follow the H-E-B truck to its destination.
 
   
Wikipedia: H-E-B
HEB Grocery Company, LP (aka H-E-B Grocery Stores or simply H-E-B) is a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.
 
H-E-B ranked No. 11 on Forbes’ 2006 list of “America’s Largest Private Companies.” H-E-B was named Retailer of the Year in 2010 by Progressive Grocer. Supermarket News ranked H-E-B No. 13 in the 2008 “Top 75 North American Food Retailers.” Based on 2010 revenues, H-E-B is the twenty-fifth largest retailer in the United States. It donates 5 percent of pre-tax profits to charity.
     
I’m not much into health food, I am into champagne
Sunday, June 1, 2008
get glowing
(...)     
on the way home we were behind an HEB 18-wheeler on 35. you know, the trucks that say, “follow me to freshness.” yeah, except this guy was swervy mcswerverton so it was more like, “follow me to a fiery death.”
 
MySA (San Antonio, TX)
phideaux
09/19/08 09:56 PM
Re: Kudos to H.E.B.! 
Has anyone ever “followed them to freshness”...what does that mean? What does it look like?
   
@BoyLoco
July 4, 2011, 11:30AM - 2:30PM
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Morning show host for Power 98.3 in Phoenix | Former markets include Tampa, Houston and Austin | Follow me to freshness! - I saw that on the back of a big rig.
 
Flickr
Follow me to freshness #Friday
By edgarholguin
This photo was taken on July 15, 2011.