"Every kiss begins with queso"

Kay Jewelers trademarked its slogan “Every kiss begins with Kay” in 2000. “Every kiss beings with queso” is a popular variation that has been printed on many images.

“Every kiss begins with…queso???” was posted on Twitter by CAK on February 14, 2011. “In spirit of VDay, bartender Lucy says ‘Every kiss begins with queso’” was posted on Twitter by Mad Mex Robinson on February 3, 2012. “Every kiss begins with queso” was posted on Twitter by Devin de Lima on February 2, 2013. “Every kiss begins with queso fundido” was posted on Twitter by Sarah LeTrent on February 14, 2013.

Wikipedia: Chile con queso
Chile con queso (Spanish for “chile with cheese”), sometimes called simply queso, is an appetizer or side dish of melted cheese, and chili peppers, typically served in Tex-Mex restaurants as a dip for tortilla chips.

Twitter
CAK
@CAKinDC
Every kiss begins with…queso??? RT @Stimmy99: Nothing says love like Taco Bell. Hehe. Family night at the TB.. Happy Vday tweeppl.
9:56 PM · Feb 14, 2011·TweetDeck

Twitter
Mad Mex Robinson
@MadMexRobinson
In spirit of VDay, bartender Lucy says “Every kiss begins with queso” Make special trip just to make fun of her joke; have some XX chz dip
11:42 AM · Feb 13, 2012·Hootsuite

Twitter
Devin de Lima
@devindelima
Every kiss begins with queso.
4:48 PM · Feb 2, 2013·Twitter for iPhone

Twitter
Sarah LeTrent
@SarahLeTrent
Every kiss begins with queso fundido.
3:43 PM · Feb 14, 2013·Twitter Web Client

Twitter
ErPo
@VampireIguana
Every kiss begins with queso
“Haha I think you mean K-”
*tidal wave of nacho cheese smothers him*
9:34 AM · Apr 6, 2014·Twitter for Android

Twitter
Marissa Warden
@BadolatoMarissa
El Arroyo’s sign says “every kiss begins with queso” #agreed
4:09 PM · Apr 17, 2014·Twitter for iPhone

Twitter
Alea Wildman
@awildman2
“Every kiss begins with Kay”-so….Every kiss begins with queso. I want your food. Not jewelry.
10:05 PM · Aug 29, 2014·Twitter for Android

Twitter
Brooke Staggs
@bRooKieeee_12
screw kay jewelers, in my work every kiss begins with QUESO
2:16 PM · Dec 15, 2014·Twitter for iPhone

Twitter
Kiko’s Mexican Food
@KikosMexican
Every kiss begins with queso.
2:04 PM · Feb 10, 2015·Main Street Hub

Twitter
Adam Я Murphy Comedy
@adamrmurphy
Every Kiss Begins with Queso #CheesySlogans
9:35 AM · Jun 4, 2015·Twitter Web Client

Twitter
El Arroyo
@ElArroyo_ATX
Every pregame should, too. Come out and support your Horns!! #hookem #utfootball #stronghorns #elarroyo
(The following text is shown on the restaurant’s sign.—ed.)
EVERY KISS
BEGINS
WITH
QUE… SO
1:02 PM · Sep 5, 2015·Main Street Hub

Twitter
Taylor Herrick
@TaylorMHerrick
@96_jacs
Jaclyn: “every kiss begins with queso”
Me: “That’s cheesy”
9:14 PM · Jan 16, 2016·Twitter for iPhone

Twitter
Chilosos Taco House
@ChilososTacos
Every kiss begins with QUESO! Or… at least in Texas it does! #SuperBowl #houston… https://instagram.com/p/BQGADcxglVS/
11:46 AM · Feb 4, 2017·Instagram

Twitter
El Chico Desoto
@elchicodesoto
Every kiss begins with queso.
12:26 PM · Feb 14, 2018·Sprout Social

Elite Daily
29 Instagram Captions For Cinco De Mayo, For You & Your Party People
BY MARISA CASCIANO
MAY 3, 2018
(...)
18. “Every kiss begins with queso.” — Unknown

Twitter
Maria’s Mexican Restaurant
@Marias_Mexican
Every kiss begins with queso.
2:09 PM · Feb 26, 2019·Main Street Hub

Twitter
El Arroyo
@ElArroyo_ATX
#NationalCheeseDay
(The following text is shown on the restaurant’s sign.—ed.)
EVERY KISS
BEGINS
WITH
QUESO
1:28 PM · Jun 4, 2021·IFTTT

(Trademark)
Word Mark EVERY KISS BEGINS WITH KAY
Goods and Services IC 035. US 100 101 102. G & S: RETAIL JEWELRY STORE SERVICES. FIRST USE: 20001101. FIRST USE IN COMMERCE: 20001101
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76152846
Filing Date October 24, 2000
Current Basis 1A
Original Filing Basis 1B
Published for Opposition September 25, 2001
Registration Number 2602439
Registration Date July 30, 2002
Owner (REGISTRANT) Sterling Jewelers Inc. CORPORATION DELAWARE 375 Ghent Road Akron OHIO 44333
Attorney of Record Scott S. Havlick
Prior Registrations 0748204;2222703;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20110820.
Renewal 1ST RENEWAL 20110820
Live/Dead Indicator LIVE