Endicott: Magic City (nickname)

Endicott, a village in Broome County, New York, grew quickly in the early 1900s around its central business—the Endicott Johnson show manufacturing company. Many cities in the United States took the nickname of “Magic City” because of rapid growth, and Endicott acquired the “Magic City” nickname by at least March 1915.
 
   
Wikipedia: Endicott, New York
Endicott is a village in Broome County, New York, United States. The population was 13,392 at the 2010 census. It is part of the Binghamton Metropolitan Statistical Area. The village is named after Henry B. Endicott, a founding member of the Endicott Johnson Corporation shoe manufacturing company, who founded the community as the “Home of the Square Deal”.
 
The village of Endicott is in the town of Union and is west of the city of Binghamton. The community is served by the Greater Binghamton Airport/Edwin A. Link Field. It is part of the “Triple Cities”, along with Binghamton and Johnson City.
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Nickname(s): The Magic City
 
NYS Historic Newspapers
Old Fulton NY Post Cards
25 March 1915, Union-Endicott (NY) News, “Purely Personal,” pg. 5, col. 3:
Mr.s Orley L. Weeks of Union, N. Y. arrived Tuesday after a three year’s dream of a Lynn Haven home as she was one of the first purchasers of property in the Magic City.
 
NYS Historic Newspapers
27 March 1915, Lestershire-Endicott (NY) Record, pg. 3, col. 2:
PERSONAL AND OTHERWISE
Items of interest picked up here and there in Endicott, the “Magic City.”
 
29 January 1916, Binghamton (NY) Press, “Endicott Lumber Company Is Sold,” pg. 12, col. 3:
Mr.. Dickens is one of the builders of Endicott, having had a hand in many building operations in the Magic City since the first dirt was broken there.
   
20 April 1917, Binghamton (NY) Press, pg. 25, col. 3:
ENDICOTT VILLAGE HAS A POPULATION OF 9,312 PEOPLE
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Endicott truly deserves the title of “Magic City,” for never was there such wondrous growth and advancement as shown in the shoe village during its 15 years in existence.
   
Google Books
Endicott-Johnson
By Ed Aswad and Suzanne M. Meredith
Charleston, SC: Arcadia
2003
Pg. 35:
The term “Magic City” was so appealing that several area companies used it in their corporate name. The Magic City Ice and Milk Company was organized in 1922, when delivery was made by horse and wagon.
     
Google Books
IBM in Endicott
By Ed Aswad and Suzanne Meredith
Charleston, SC: Arcadia Pub.
2005
Pg. 23:
Endicott was often called “the Magic City” because it rose so quickly from farmland fields and swamps to a bustling commercial center.
 
Press & Sun-Bulletin (Binghamton, NY)—pressconnects
Spanning Time: Why Endicott is called Magic City
Gerald Smith, Correspondent 6:07 a.m. ET March 2, 2017
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In 1906, this planned region with the northern section set aside for industry, the east and west sections for residents and the center (Washington Avenue representing the main street) for retail activity, was incorporated as the Village of Endicott. Imagine — from empty farmland in 1900 to an incorporated community only six years later. In all senses, it really was a Magic City.