Eating-house Square

Times Square was briefly nicknamed “Eating-house Square”  in 1910. Restaurants such as Rector’s, the Cafe de l’Opera, the Knickerbocker Grill and Shanley’s were located in this area.
 
 
Google News Archive
24 April 1910, Youngstown (OH) Vindicator, pg. 27, col. 1:
New York’s “Lobster Palaces”
Places Where the Empty Headed Vie in Throwing Their Money Away.
(...)
“The historical name of it,” he (a “Tenderloin Archaeologist”—ed.) said, “is Longacre Square. George Washington stopped at the old Long Acre farm house which used to stand here. But what does the Tenderloin care for history? It remembers nothing but the last theatrical divorce, ten-thousand-dollar dinner, or New Year’s Eve headache. When that newspaper skyscraper was built, they changed the name to Times Square. That’s the official name. But the only official things that count in this part of town are traffic policemen and head waiters. So the Tenderloin has rechristened its capital again: now it is ‘Eating-house Square.’”
 
Googe Books
The Routledge Guide To Broadway
By Ken Bloom
New York, NY: Routledge
2007
Pg. 18:
Nicknamed “Eatinghouse Square,“ by local wags, it had such restaurants as Rector’s, the Cafe de l’Opera, the Knickerbocker Grill, and Shanley’s.