“Decide that you want it more than you are afraid of it”

“Decide that you want it more than you are afraid of it” is a motivational saying that has been printed on many images. The saying has been credited to American stand-up comedian and actor Bill Cosby since at least 1999. However, when Cosby’s sex crimes became known, the quotation frequently has gone without credit.
 
         
Wikipedia: Bill Cosby
William Henry Cosby Jr. (/ˈkɒzbi/; born July 12, 1937) is an American stand-up comedian, actor, musician, author, and convicted sex offender. He held an active career for over six decades before being convicted and imprisoned for sex offenses in 2018.
 
Google Books
Nobody’s Business But Your Own:
A business start-up guide with advice from today’s most successful young entrepreneurs
By Carolyn M. Brown
New York, NY: Hyperion
1999
Pg. 379:
As renowned comedian Bill Cosby once said: Decide that you want it more than you are afraid of it.
 
24 October 2000, The Tennessean (Nashville, TN), “Quote of the Day,” pg. 10D, col. 7:
“Decide that you want it more than you are afraid of it.”—Bill Cosby
   
Google Groups: alt.html.critique
Wanted: Advice on creating a link site or online guide
Jim Hollomon
10/23/01
(...)
“Decide that you want it more than you are afraid of it.”
- Bill Cosby
 
18 July 2008, Expositor (Brantford, ON), “If I were king of the forest” by Kimberlee Taplay, pg. C1:
The practice of being brave is worth everything you risk. Bill Cosby once said, “Decide that you want it more than you are afraid of it.” In taking risks, in being brave, and in making all of life’s little, ordinary choices, you harness the power to create a life that becomes extraordinary. Starting with the smallest of roars, even cowardly lions can become kings of the forest…
     
7 February 2009, McClatchy - Tribune Business News (Washington, DC), “Journey to Beyu has been filled with risks, bold moves” by Monica Chen:
Feb. 7—DURHAM—For Dorian Bolden, it was a long and winding road to get to this point, when his dream to open Beyu Caffe looks like it might come true.
(...)
“As Bill Cosby said though, ‘Decide that you want it more than you are afraid of it,’” Bolden said. “I had to tell myself, I can do it.”
 
Twitter
Motivational Quotes
@DrJerryFowler
Replying to @JoelOsteen
Decide that you want it more than you are afraid of it.
God doesn’t write you off.  Listen to His voice.
#Motivational #Quotes
10:15 PM · Sep 12, 2019·Twitter Web App
 
Twitter
Lynn Kuhn
@lynnk2010
Decide that you want it more than you are afraid of it.
~Unknown
#quote
1:02 AM · Sep 15, 2019·The Social Jukebox