Cowboys Classic (college football game)

The Cowboys Classic is an annual opening weekend college football game played at Cowboys Stadium in Arlington, Texas. The first game was played on September 5, 2009. The name “Cowboys Classic” has not been trademarked.
       
   
Wikipedia: Cowboys Classic
The Cowboys Classic is an annual college football game played on the opening weekend of the college football season in Arlington, Texas at Cowboys Stadium.
   
ESPN.com
Originally Published: July 24, 2009
Despite suit, Big Ben still sells
By Mike Fish
(...)
The sporting goods company is the title sponsor for what is billed as Dick’s Sporting Goods/ESPN Football Kickoff Week, which is the lead-up to the opening of the college football season on the sports cable network. Dick’s also has partnered with Nike in the multiplatform campaign. One of the featured games will be the first at the new Dallas Cowboys stadium, promoted as Dick’s Sporting Goods/Cowboys Classic.
   
Reuters
Tue Sep 8, 2009 11:54am EDT
Dick’s Sporting Goods Launches Mobile Site On World’s Largest HDTV Video Board
During 2009 Dick’s Sporting Goods ESPN Kickoff Week
First-ever, large-scale QR code directs fans to http://dsports.mobi
PITTSBURGH, Sept. 8 /PRNewswire-FirstCall/—During the third quarter of the Dick’s Sporting Goods Cowboys Classic (University of Oklahoma vs. Brigham Young University) at the new Cowboys Stadium this past Labor Day weekend, Dick’s Sporting Goods, Inc. (NYSE: DKS) launched its new mobile site in a big way - on the world’s largest HDTV video board.
 
Cobb Family
Monday, September 21, 2009
The Cowboys Classic
Ben and I flew out to Dallas to watch the BYU Cougars not only play, but WIN in the new Cowboys stadium! What a blast!
 
FS Southwest
UCLA head to Cowboys Stadium in 2014
By Ken Whitmore
November 10, 2011
The Texas Longhorns will be a regular visitor to the Dallas-Fort Worth area in 2014. In addition to the traditional October game with Oklahoma at the Cotton Bowl, Texas will play UCLA in the Cowboys Classic at Cowboys Stadium on Sept. 13, 2014.
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The Longhorns and Bruins will be the sixth Cowboys Classic. The series started in 2009 in the first-ever regular season game at Cowboys Stadium when BYU upset Oklahoma, 14-13.
 
Last year, TCU beat Oregon State, 30-21, in the Classic and this year LSU beat Oregon, 40-27, in one of the biggest matchups of the season.