Cereal Bar

Kith Treats of Prospect Heights opened in August 2015 and billed itself as “New York’s first cereal bar.” Customers could choose a breakfast cereal (or a combination of cereals) and add toppings.
 
The term “cereal bar” had been used before 2015, and there had even been a temporary cereal bar in New York. Cereality Cereal Bar & Cafe was trademarked in 2003. “Video: New York Times’ Melena Ryzik tours Pixar Studios (where there’s a cereal bar and a hidden speakeasy)” was cited on Twitter on May 5, 2011. DNAinfo New York reported in September 2014 about a pop-up cafe and free cereal bar in SoHo (452 West Broadway).
 
   
Kith Treats
NEW YORK’S FIRST CEREAL BAR
233 Flatbush Ave
Prospect Heights, Brooklyn
 
Twitter
CarolynJung
‏@CarolynJung
@TheStew Jacques Torres crispy candy cereal bar I brought home with me from New York.
10:49 AM - 11 May 2009
 
Twitter
May Globus
‏@mayglobus
Video: New York Times’ Melena Ryzik tours Pixar Studios (where there’s a cereal bar and a hidden speakeasy).... http://tumblr.com/xrd2efgy96
11:19 PM - 5 May 2011
 
Twitter
tarabarnes
‏@tarabarnes
New York City does not have a cereal bar. If I had only one wish granted, this would be it. #pregnant #craving
1:15 PM - 5 Feb 2012
   
DNAinfo New York
Free Lucky Charms and Frosted Flakes Coming to Artist’s Pop-Up Cafe in SoHo
By Danielle Tcholakian | September 4, 2014 6:10pm | Updated on September 5, 2014 4:27pm
SOHO — This exhibition’s grrrrrrrreat.
 
An artist is investigating her own relationship to technology — and sugary cereal — with a pop-up cafe and free cereal bar in SoHo later this month that aims to draw parallels between the two.
 
Rachel Lee Hovnanian’s “Instant Gratification” installation will open Sept. 18 at 452 West Broadway, where visitors can get free bowls of Frosted Flakes or Lucky Charms from clear plastic containers. The space will also offer free Wi-Fi, in an attempt connect the ideas of overindulging on sweet cereal and social media.
     
Eater NY
High Street Plywood, New York’s First Cereal Bar, and More A.M. Intel
by Greg Morabito Aug 10, 2015, 10:20a @GregMorabito
(...)
Sneaker boutique Kith NYC is opening a new location in Brooklyn that will have a cereal bar with 24 varieties of breakfast treats, plus 10 types of milk and 30 toppings. No word yet on how much that cereal will cost, but guests will probably pay way more money than anyone wants to spend on store-bought food that requires zero cooking. New York’s first cereal bar/sneaker store is slated to open at 233 Flatbush Avenue on August 27.
 
Gothamist
A Sneaker-Inspired Cereal “Bar” Opens In Brooklyn
BY NELL CASEY IN FOOD ON AUG 24, 2015 3:00 PM
Even knowing that it’s several cups worth of sugar masquerading as a breakfast food, it’s difficult to resist the siren’s call of cereals like Frosted Flakes, Cinnamon Toast Crunch and the other mascot-hawked treats we grew up eating. Fashion and footwear retailer KITH NYC are cleverly manipulating our weak wills with a new cereal “bar” opening at their new Brooklyn shop tomorrow a block from the Barclays Center. If you can’t sate a craving for artificially-flavored death crystals from a branded sneaker shop in Prospect Heights then what the hell are we even doing here?
 
Business Insider
We visited a New York City bar that only serves breakfast cereal
Hollis Johnson
September 15, 2015
Inside a high-end streetwear store in Brooklyn is something rather unexpected - New York City’s first cereal bar.
 
KITH CEO Ronnie Fieg has combined his two greatest passions, sneakers and cereal, in KITH’s newly revamped Brooklyn store in Prospect Heights.
 
(Trademark)
Word Mark CEREALITY CEREAL BAR & CAFE
Goods and Services IC 043. US 100 101. G & S: RESTAURANT, SNACK BAR, AND TAKE OUT RESTAURANT SERVICES. FIRST USE: 20030825. FIRST USE IN COMMERCE: 20030825
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 11.01.01 - Spoons
26.13.02 - Plain single or multiple line quadrilaterals; Quadrilaterals (single line or multiple line)
26.13.16 - Quadrilaterals touching or intersecting
26.13.21 - Quadrilaterals that are completely or partially shaded
27.03.05 - Objects forming letters or numerals
Serial Number 76572615
Filing Date January 23, 2004
Current Basis 1A
Original Filing Basis 1A
Published for Opposition March 22, 2005
Registration Number 2961861
Registration Date June 14, 2005
Owner (REGISTRANT) Cereality Operators, Inc. CORPORATION COLORADO 2525 Arapahoe Avenue, Suite E4-312 Boulder COLORADO 80302
(LAST LISTED OWNER) KAHALA FRANCHISING, L.L.C. LIMITED LIABILITY COMPANY ARIZONA 9311 E. VIA DE VENTURA SCOTTSDALE ARIZONA 85258
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Renee Mitchell
Prior Registrations 2836818
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE CEREAL BAR & CAFE APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20150608.
Renewal 1ST RENEWAL 20150608
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