Buffalo: “Buffalo. For Real” (slogan)

“Buffalo, For Real” is a tourism slogan that Visit Buffalo Niagara introduced on May 10, 2011. The immediate reception to the slogan was mixed. AdAge wrote, “Buffalo’s new tagline highlights the worst of tourism marketing.”
 
The slogan has been infrequently used on Twitter.
 
 
Wikipedia: Buffalo, New York
Buffalo is the second-largest city in the U.S. state of New York and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Southern Ontario. With a population of 278,349 according to the 2020 census, Buffalo is the 78th-largest city in the United States. The city and nearby Niagara Falls together make up the two-county Buffalo–Niagara Falls Metropolitan Statistical Area (MSA), which had an estimated population of 1.1 million in 2020, making it the 49th largest MSA in the United States. Buffalo is in Western New York, which is the largest population and economic center between Boston and Cleveland.
       
Buffalo Business First 
‘Buffalo For Real’ campaign takes stage   
By James Fink
May 10, 2011
For the first time in several years, Buffalo Niagara officials have introduced a new marketing brand aimed at visitors, especially those interested in the region’s history, culture and architecture.
 
The “Buffalo For Real” campaign kicked off Tuesday, marking a significant milestone in a process that began 16 months ago at the urging of Erie County Executive Chris Collins.
 
WBFR (Buffalo, NY)
“Buffalo. For Real” is new tourism slogan
WBFO-FM 88.7
Published May 10, 2011 at 3:31 PM EDT
By Ashley Hassett
Buffalo, NY – A brand new slogan has been designed to attract and target tourist in Buffalo.
 
Buffalo. For Real was created to target tourists making their way to Queen City. It was unvieled Tuesday morning.
 
The Buffalo. For Real slogan features all that the city has to offer. It focuses on the city’s water front, architecture, restaurants, shopping and festivals. The new ad will target tourists to learn of the city’s rich history.
 
The Buffalo Niagara Convention and Visitors Bureau has also been renamed Visit Buffalo-Niagara. CEO Dottie Gallagher-Cohen said it is a stragedy to brand the region for visitors.
 
YouTube
Buffalo. For Real.
May 10, 2011
Visit Buffalo Niagara
Discover gorgeous landscapes, a world-class art museum and some of America’s greatest architecture. Yes, this is Buffalo. For Real. Presented by Visit Buffalo Niagara and Paget Films. Check out our website at http://www.visitbuffaloniagara.com
         
Twitter
Visit Buffalo Niagara
@BuffaloNiagara
The new tagline for #Buffalo: Buffalo. For Real.
10:58 AM · May 10, 2011·TweetDeck
 
Twitter
Byron W. Brown
@MayorByronBrown
Today I helped to unveil a new slogan and brand campaign for Buffalo - Buffalo. For Real. - Spread the word! http://ow.ly/4RBcY
5:24 PM · May 10, 2011·Twitter Web Client
 
Twitter
Tim Wenger
@TimWBEN
Talk of the town seems to be on “Buffalo For Real”.  Is it really that bad?  Or do we just not “get it”?
4:25 PM · May 11, 2011·Twitter Web Client
 
Buffalo (NY) News
‘Buffalo For Real’: Really?
By Stephen T. Watson May 15, 2011
This is really the best they could come up with?
 
That was the reaction from a vocal section of the online world to this region’s recently unveiled marketing campaign.
(...)
“It’s not for the internal market. It’s about attracting new visitors to the market,” said Dottie Gallagher-Cohen, president and chief executive officer of Visit Buffalo Niagara, the renamed Buffalo Niagara Convention and Visitors Bureau.
 
AdAge
BUFFALO’S NEW TAGLINE HIGHLIGHTS THE WORST OF TOURISM MARKETING
Ad Age Highlights Some of America’s Most Atrocious Slogans
By Rupal Parekh. Published on May 19, 2011.
Tourism slogans are reliably corny, but last week New York state took the grand prize for “Huh?” with a newly anointed slogan for its fair city to the north that ‘s best known for its proximity to Niagara Falls and everyone’s favorite 25-cent bar snack.
                 
Twitter
Visit Buffalo Niagara
@BuffaloNiagara
Dive into our NEW #Buffalo. For Real TV webisode featuring a sample of Buffalo’s waterfront activities: http://budurl.com/vxq9
3:03 PM · Jul 12, 2011·TweetDeck
 
Twitter
Visit Buffalo Niagara
@BuffaloNiagara
3rd episode of #Buffalo. For Real TV takes us to Allentown for its celebration of the end of the week, First Fridays! http://budurl.com/6ecb
11:11 AM · Oct 5, 2011·TweetDeck
 
Twitter
Visit Buffalo Niagara
@BuffaloNiagara
Bacon-flavored gum. Back scratcher. Cookie cutters. Vidler’s has it all. Watch our 5th #Buffalo. For Real TV. episode http://budurl.com/w2a4
9:15 AM · Dec 6, 2011·TweetDeck
 
Twitter
Visit Buffalo Niagara
@BuffaloNiagara
Why thank you! RT @samanthayden: new #city slogans of 2011: love #buffalo, ny’s—“buffalo. for real.” http://j.mp/ubmzrk
11:44 AM · Dec 29, 2011·TweetDeck
 
Twitter
Ken Godevenos
@pappou
This is America folks. Buffalo, New York.  Their new slogan is “Buffalo, for Real.”  I would suggest they change it to “Buffalo, We Have a Problem.”  Read on.
https://westernjournal.com/cops-nothing-men-pull-dad-home-gunpoint-invade-home-terrorize-young-family/?utm_source=Email&utm_medium=WJBreaking&utm_campaign=ct-breaking&utm_content=western-journal
6:42 PM · Feb 27, 2021·Twitter Web App
 
Twitter
Ra Cha Cha
@HeyRaChaCha
Replying to @Indiawaltonbflo
Our motto shouldn’t be “Buffalo. For real” but “For real, Buffalo?!”
9:06 AM · Jul 9, 2022·Twitter Web App