“Big Apple or Die Tryin‘” (Pee-wee’s Big Holiday film, 2016)

“Big Apple or Die Tryin’” is what a sign said on the back of fictional character Pee-wee Herman’s car in the movie Pee-wee’s Big Holiday (2016). Herman, a resident of Fairville, wanted to travel to New York City to attend a birthday party.
 
“Enjoy the Big Apple ... or die trying!!” had been posted on a blog on July 4, 2007, but the “Big Apple or Die Trying” saying was not widely known before the 2016 movie.
       
 
Wikipedia: Pee-wee’s Big Holiday
Pee-wee’s Big Holiday is a 2016 American adventure comedy film directed by John Lee and written by Paul Reubens and Paul Rust. The film stars Reubens as Pee-wee Herman. The film was released on March 18, 2016, on Netflix.
 
Plot
Pee-wee Herman is a resident of the small town of Fairville and works as a cook at Dan’s Diner, where he is well liked by the locals and revered for his cooking. He meets and befriends actor Joe Manganiello, who convinces Pee-wee to leave Fairville for the first time in his life to travel to New York City and be a guest at Joe’s birthday party.
       
And I Am Not Lying, For Real
Wednesday, July 04, 2007
Three Days a Brooklyn Resident: Thunk, Thunk, Thunk
(...)
He handed me a card, addressed to my name at And I Am Not Lying, For Real. It read “Dear Mr. Simmermon: Enjoy the Big Apple ... or die trying!! Put some Johnny Cash on the jukebox & have a round on me ...” There was a twenty dollar bill inside.
 
Daily Mail (London, UK)
‘Live a little!’ Joe Manganiello encourages Paul Reubens’ Pee-Wee Herman to take his first big holiday in new Netflix comedy
By KAYLA CALDWELL FOR DAILYMAIL.COM
PUBLISHED: 18:04 EDT, 16 February 2016 | UPDATED: 19:40 EDT, 16 February 2016
(Photo caption.—ed.)
On a mission: A sign on the back of Pee-Wee’s car declared his mission: ‘Big Apple or Die Tryin’
 
Twitter
Justin McClung
@jwmcclung
Big Apple or Die Tryin’! Can’t wait for the new @peeweeherman movie! And the wife will watch for @JoeManganiello https://www.youtube.com/watch?v=Quo-Oen1wkY …
8:27 PM - 16 Feb 2016
       
Twitter
Magill Foote
@the_back_row
Big Apple or Die Tryin’ http://www.youtube.com/watch?v=Quo-Oen1wkY … http://the-back-row.com/blog/2016/02/29/big-apple-or-die-tryin/ …
3:01 PM - 29 Feb 2016
 
The Back Row
Big Apple or Die Tryin’
Posted on February 29, 2016 by Gill
I am really curious to see how Pee-wee’s Big Holiday is received.
(The “Big Apple or Die Tryin’” sign is at 1:10 of this movie clip.—ed.)
 
Twitter
Etophia Lane
@bkbiznessgirl
“Big apple or die trying” - when 50cent is referenced in a classic franchise #PeeWeesBigHoliday #netflix #hiphop
(The sign is shown on the back of Pee-wee’s car. The 50cent reference is to the 2003 film Get Rich or Die Tryin’.”—ed.)
11:12 PM - 18 Mar 2016
 
Twitter
☆彡...S3LUNA…彡☆
@TheSillyS3lina
“big apple or die trying” #PeeWeesBigHoliday
2:32 AM - 20 Mar 2016