“Big Flavor in The Big Apple” (New York Apple Association ad campaign, 2024)

The New York Apple Association began the advertising campaign “The Big Flavor in The Big Apple” in October 2024 to promote apples grown in New York State. Ads were placed on 600 buses in New York City.
 
 
The Packer
By The Packer Staff October 3, 2024
The New York Apple Association says it is rolling out 600 king buses advertising “The Big Flavor in The Big Apple” to spread the word that New York state apples are hitting local grocers.
 
These buses will traverse New York City for two and a half months with the goal of bringing the excitement and goodness of New York apples to every corner of the city, according to a news release.
 
“New York City is an incredibly vibrant pedestrian market, and we are eager to engage with residents and visitors. Our deliberate focus on utilizing a large number of buses is a powerful way to communicate to consumers that New York apples are flavorful and readily accessible in NYC stores,” said NYAA President and CEO Cynthia Haskins.
 
The Produce News
NYC buses tout Big Flavor in The Big Apple
October 3, 2024
The New York Apple Association is rolling out 600 king buses advertising “The Big Flavor in The Big Apple” to spread the word that their delicious New York state apples are hitting local grocers. These buses will traverse the city for two and a half months, bringing the excitement and goodness of New York apples to every corner of the city.
 
“New York City is an incredibly vibrant pedestrian market, and we are eager to engage with residents and visitors. Our deliberate focus on utilizing a large number of buses is a powerful way to communicate to consumers that New York apples are flavorful and readily accessible in NYC stores,” said Cynthia Haskins, president and CEO of the New York Apple Association.