Apple Bank for Savings (originally Haarlem Savings Bank)

Haarlem Savings Bank (later Harlem Savings Bank) was founded in 1863. In 1983, it was renamed “Apple Bank for Savings” (often shortened to “Apple Bank”). A red apple is shown on the bank’s logo.
 
The “Apple Bank” name was surely influenced by the popularity of “Big Apple” as New York City’s nickname, popularized in the 1970s.
   
       
Wikipedia: Apple Bank for Savings
Apple Bank for Savings is a bank holding company headquartered in Manhasset, New York and operating in the New York metropolitan area.
 
History
The company was founded in 1863 as the Haarlem Savings Bank by a group of local merchants as a community-based mutual savings bank. Harlem at the time was a suburban village - it was not part of New York City until 1873 - and the bank’s first location on 3rd Avenue between 125th and 126th Streets was surrounded by farms and undeveloped lots. In 1869, the bank moved to a building of its own construction on 3rd Avenue and 124th Street.
 
In 1907, the bank moved its headquarters to 124 E. 125th St. (...) In 1933, the bank dropped the second ‘a’ from its name to match the now-standard spelling of the neighborhood’s name: Harlem.
(...)
In the 1970s and early 1980s, the bank continued to expand into the suburbs outside New York City. To reflect its geographic expansion, the bank changed its name to Apple Bank in May 1983.
     
Newspapers.com
12 May 1983, Daily News (New York, NY), pg. 55, col. 1:
New name,
new rates
The Harlem Savings Bank announced yesterday it is changing its name and Monday will be called the Apple Bank for Savings.
(...)
The new name and news services are intended to upgrade the bank’s image and help position it as a major retail banking center.—R. B. Plunkett Jr.
(The apple logo is shown.—ed.)
 
Newspapers.com
13 December 1988, Daily News (New York, NY), pg. C15, col. 1 ad:
“The Daily News gave us a big bite of the Big Apple.”—The Apple Bank for Savings
Apple Bank knows what’s good for them. The Daily News.
 
Newspapers.com
20 February 1989, Daily News (New York, NY), pg. 22, col 1 ad:
“The Daily News gave us a big bite of the Big Apple.”—The Apple Bank for Savings
Apple Bank knows what’s good for them. The Daily News.
 
(Trademark)
Word Mark APPLE BANK
Goods and Services IC 036. US 102. G & S: Banking and Banking-Related Financial Services. FIRST USE: 19830500. FIRST USE IN COMMERCE: 19830500
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 05.09.05 - Apples
Serial Number 73431579
Filing Date June 23, 1983
Current Basis 1A
Original Filing Basis 1A
Published for Opposition April 24, 1984
Registration Number 1286422
Registration Date July 17, 1984
Owner (REGISTRANT) Apple Bank For Savings CORPORATION NEW YORK 122 EAST 42ND STREET New York NEW YORK 10168
Attorney of Record Emilia F. Cannella
Disclaimer No claim is made to the exclusive right to use “Bank”, apart from the mark as shown.
Description of Mark The drawing is lined for the colors red, green and orange/rust, but no claim is made to color.
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20130812.
Renewal 2ND RENEWAL 20130812
Live/Dead Indicator LIVE