“An Educated Consumer Is Our Best Customer” (Syms Clothing)
Syms is a friendly clothing store on East 54th Street and Park Avenue. Syms advertised for years that it had a markdown system, not "sales." If a product didn't sell, its price was reduced until it would sell.
"An educated consumer is our best customer" is Syms's long-running slogan.
16 January 1983, New York Times, pg. 526:
He and others echoed the slogan of their competitor Syms Inc. that "an educated consumer is our best customer," asserting that increasingly sophisticated shoppers were less willing to support the high markups and expenses of conventional retailers.
(Trademark)
Word Mark AN EDUCATED CONSUMER IS OUR BEST CUSTOMER!
Goods and Services IC 042. US 101. G & S: RETAIL SALES OF CLOTHING. FIRST USE: 19730800. FIRST USE IN COMMERCE: 19730800
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73072882
Filing Date December 29, 1975
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1047870
Registration Date September 7, 1976
Owner (REGISTRANT) SYMS HABERDASHERY INC. CORPORATION NEW YORK 45 PARK PLACE NEW YORK NEW YORK 10007
(LAST LISTED OWNER) SYL, LLC LIMITED LIABILITY COMPANY DELAWARE 1105 NORTH MARKET STREET WILMINGTON DELAWARE 19899
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MORTON AMSTER
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19960829
Live/Dead Indicator LIVE
"An educated consumer is our best customer" is Syms's long-running slogan.
16 January 1983, New York Times, pg. 526:
He and others echoed the slogan of their competitor Syms Inc. that "an educated consumer is our best customer," asserting that increasingly sophisticated shoppers were less willing to support the high markups and expenses of conventional retailers.
(Trademark)
Word Mark AN EDUCATED CONSUMER IS OUR BEST CUSTOMER!
Goods and Services IC 042. US 101. G & S: RETAIL SALES OF CLOTHING. FIRST USE: 19730800. FIRST USE IN COMMERCE: 19730800
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73072882
Filing Date December 29, 1975
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1047870
Registration Date September 7, 1976
Owner (REGISTRANT) SYMS HABERDASHERY INC. CORPORATION NEW YORK 45 PARK PLACE NEW YORK NEW YORK 10007
(LAST LISTED OWNER) SYL, LLC LIMITED LIABILITY COMPANY DELAWARE 1105 NORTH MARKET STREET WILMINGTON DELAWARE 19899
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MORTON AMSTER
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19960829
Live/Dead Indicator LIVE