America’s Sweethearts (Dallas Cowboys Cheerleaders nickname)

The Dallas Cowboys football team is popular, but the Dallas Cowboys Cheerleaders also have a large following. The football team has had cheerleaders since 1969, but the 1972 season is considered the real birth of the Dallas Cowboys Cheerleaders (as conceived by the team’s publicity-minded president and general manager, Tex Schramm).
   
The Dallas Cowboys Cheerleaders have been nicknamed “America’s Sweethearts” since at least 1991 and 1992 (the name’s trademark dates).
 
   
Wikipedia: Dallas Cowboys Cheerleaders
The Dallas Cowboys Cheerleaders (DCC) are the National Football League cheerleading squad representing the Dallas Cowboys.
(...)
1960s
n 1969, it was decided that the cheerleading squad needed a new image and the decision was made to drop the male cheerleaders and select an all female squad from the local high school cheerleaders in the Dallas-Fort Worth area. At this time the name of the squad was changed from “CowBelles and Beaux” to the “Dallas Cowboys Cheerleaders”.
 
1970s
Preparing for the 1970 season, Schramm decided to change the cheerleaders image to boost attendance. At first the main change was to create an all female squad and change the uniforms and style of cheerleading routines to be more towards dance and less like high school or college cheerleading squads. The ten local high school cheerleaders that were selected for the 1970 season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock’s direction and with the help of the current choreographer. In 1971, the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. Then in 1972, Texie Waterman, a New York choreographer, was recruited and charged with auditioning and training an entirely new female squad which would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers. And since the 1972 squad consisted of adults, this allowed the possibility of again redesigning the uniforms to introduce the more revealing sexier look closer to what we see today. This modified squad first appeared on the sidelines during the 1972 NFL Season.
     
Wikipedia: America’s sweetheart
America’s sweetheart may refer to:

. America’s Sweetheart (musical), a Rodgers and Hart Musical
. America’s Sweetheart (album), an album by Courtney Love
. America’s Sweethearts, a 2001 film
. Mary Pickford, an early Hollywood pioneering actress
. Julia Roberts, a modern American actress
. Betty White, a modern American actress
. Loretta Lynn, American country singer
 
10 April 1993, Dallas (TX) Morning News, “Field of Dreams” by Melissa Morrison:   
About 400 young women are lined up outside Texas Stadium to audition for the Dallas Cowboys Cheerleaders—America’s Sweethearts who support America’s Team and who performed at the Super Bowl for a TV audience of 1 billion, who have had two top-rated TV movies made about them, who are plucked from college or typically low-paying jobs to be photographed, admired and siphoned through an American Dream Machine for a year.
   
GoogleGroups: rec.collecting.phonecards
Newsgroups: rec.collecting.phonecards
From: Pete Griffith

Date: 1996/01/31
Subject: Very limited edition 1995 Dallas Cowboy Cheerleader cards - 5 complete sets
 
I have a few complete unopened sets of the 1995 Dallas Cowboy Cheerleader “America’s Sweethearts” phonecards.  The sets were offered in a promotion at a sports card show in St. Louis and have not been released to the public as far as I know.

CNN.com
CNN SUNDAY MORNING
Interview With Brandi Nace, Vonciel Baker
Aired September 15, 2002 - 09:15   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
MILES O’BRIEN, CNN ANCHOR: In 1972, the Dallas Cowboys cheerleaders stepped onto the sidelines in their short shorts and their low-cut blouses and those little white boots, and the rest is, well, sideline history. I guess you could say they’re as popular as ever and they’re still kicking after now 30 years. Hard to believe.
Today, the cheerleaders will celebrate this anniversary—where else—at Texas Stadium. Joining us to talk about is Vonciel Baker. She is screen right. And then screen left is Brandi Nace, and I’m going to ask our viewers to guess which one was on the original squad
(...)
NACE: I think because we were the first professional cheerleaders, and we represent 30 years of excellence. And every girls that’s been in these shoes has really tried hard to uphold the standards that the first set has set out for us, and we’re just America’s team, America’s sweethearts, and we’re trying to carry on the tradition of being wholesome and number one.
 
(Trademark)
Word Mark DALLAS COWBOYS CHEERLEADERS
Goods and Services IC 041. US 100 101 107. G & S: ENTERTAINMENT SERVICES IN THE FORM OF COORDINATED CHOREOGRAPHED DANCE ROUTINES PERFORMED AT PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS AND AT OTHER PERSONAL APPEARANCES; PROVIDING SPORTS and ENTERTAINMENT INFORMATION VIA A WEB SITE ON THE INTERNET. FIRST USE: 19720801. FIRST USE IN COMMERCE: 19720801
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76188318
Filing Date December 29, 2000
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 11, 2002
Registration Number 2614402
Registration Date September 3, 2002
Owner (REGISTRANT) PRO SILVER STAR LTD. Stephen Jones, Jerry Jones, Jr and Charlotte Jones LIMITED PARTNERSHIP TEXAS Cowboys Center One Cowboys Parkway Irving TEXAS 75063
Attorney of Record Kevin G Smith
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “CHEERLEADERS” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark DALLAS COWBOYS CHEERLEADERS AMERICA’S SWEETHEARTS
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: PRINTED PUBLICATIONS, NAMELY, CALENDARS; POSTERS; PHOTOGRAPHS; NOTE CARDS; GREETING CARDS; MAGAZINES IN THE FIELD OF ENTERTAINMENT; DANCE; CHEERLEADING and CHOREOGRAPHY. FIRST USE: 19910000. FIRST USE IN COMMERCE: 19910000
IC 025. US 022 039. G & S: WEARING APPAREL, NAMELY, SHIRTS; SWEATSHIRTS; HATS AND UNIFORMS. FIRST USE: 19910000. FIRST USE IN COMMERCE: 19910000
IC 028. US 022 023 038 050. G & S: TOYS, NAMELY, DOLLS; DOLL CLOTHES and POM POMS. FIRST USE: 19910000. FIRST USE IN COMMERCE: 19910000
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.01.03 - Star - a single star with five points
01.01.09 - Stars, two; Two stars
26.11.02 - Plain single line rectangles; Rectangles (single line)
26.11.21 - Rectangles that are completely or partially shaded
Serial Number 76211540
Filing Date February 16, 2001
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 18, 2002
Supplemental Register Date February 15, 2002
Registration Number 2617231
Registration Date September 10, 2002
Owner (REGISTRANT) PRO SILVER STAR LTD. CSJ SPORTS, LTD., A TEXAS LIMITED PARTNERSHIP, COMPOSED OF STEPHEN JONES, JERRY JONES, JR., AND CHARLOTTE JONES, ALL US CITIZENS LIMITED PARTNERSHIP TEXAS Cowboys Center One Cowboys Parkway Irving TEXAS 75063
Attorney of Record Kevin G. Smith
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “CHEERLEADERS” AND “AMERICA’S” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)-IN PART
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
Distinctiveness Limitation Statement as to “DALLAS COWBOYS CHEERLEADERS”
 
(Trademark)
Word Mark AMERICA’S SWEETHEARTS
Goods and Services IC 009. US 021 023 026 036 038. G & S: PRE-RECORDED VIDEO TAPES IN THE FIELDS OF FOOTBALL, CHEERLEADING, DANCE EXHIBITIONS, MAKING OF CALENDARS AND CHOREOGRAPHY. FIRST USE: 19920000. FIRST USE IN COMMERCE: 19920000
IC 016. US 002 005 022 023 029 037 038 050. G & S: PRINTED PUBLICATIONS, NAMELY, CALENDARS; POSTERS; PHOTOGRAPHS; NOTE CARDS; GREETING CARDS; MAGAZINES IN THE FIELD OF ENTERTAINMENT; DANCE; CHEERLEADING AND CHOREOGRAPHY. FIRST USE: 19930000. FIRST USE IN COMMERCE: 19930000
IC 035. US 100 101 102. G & S: MAIL ORDER CATALOGS IN THE FIELD OF GENERAL MERCHANDISE. FIRST USE: 19940000. FIRST USE IN COMMERCE: 19940000
IC 041. US 100 101 107. G & S: ENTERTAINMENT SERVICES IN THE FORM OF COORDINATED CHOREOGRAPHED DANCE ROUTINES PERFORMED AT PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS AND AT OTHER PERSONAL APPEARANCES; PROVIDING SPORTS AND ENTERTAINMENT INFORMATION VIA A WEB SITE ON THE INTERNET; [ FAN CLUB SERVICES ]. FIRST USE: 19910000. FIRST USE IN COMMERCE: 19910000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76236837
Filing Date April 6, 2001
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition January 7, 2003
Registration Number 2828900
Registration Date April 6, 2004
Owner (REGISTRANT) PRO SILVER STAR LTD. GENERAL PARTNER, CSJ SPORTS, LTD., TEXAS LIMITED PARTNERSHIP, IS COMPRISED OF STEPHEN JONES, JERY JONES, JR., AND CHARLOTTE JONES, ALL U.S. CITIZENS LIMITED PARTNERSHIP TEXAS Cowboys Center One Cowboys Parkway Irving TEXAS 75063
Attorney of Record Kevin G. Smith
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “AMERICA’S” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE