American Riviera

Both California and Florida have claimed the title of “American Riviera” from as far back as the 1890s.
 
     
7 November 1892, Los Angeles Times, pg. 9:
SOUTHERN CALIFORNIA.
(...)
THE AMERICAN RIVIERA.
Many of the residences and gardens in Los Angeles will compare favorably in beauty of appearance with the delightful villas and well-kept grounds which cluster along the French and Italian Rivieras.
 
 
28 January 1893, Christian Union, “On the American Riviera” by James Duane Squires, pg. 159:
Following so distinguished an authority, it will not seem a California assumption to speak of an “American Riviera.” From Point Conception to San Diego the shore-line makes a broad, graceful curve of two hundred and fifty miles. Starting and ending at the same points, the mountains make a deeper curve, extending seventy-five miles back from the sea at the deepest part of the curve. Here is “Our Riviera.” The watering-places of Santa Barbara, Coronado, Redondo, and Santa Monica are already widely known and thronged by thousands from every part of the world.
 
 
25 December 1894, Atlanta Constitution, pg. 3:
LOW RATES TO FLORIDA.
The Central Railroad Will Run
Through Sleepers to Palm Beach.
 
A few years ago the winter tourist’s objective point was Jacksonville or St. Augustine. A little later tourists went to Tampa. The last year or two the tide of winter travel has turned to Palm Beach, away down on the east coast. The completion of Mr. Flagler’s palatial new hotel, the Royal Poinciana, has made Lake Worth a resort so popular that it has been well named the American Riviera.
 
 
1 February 1896, The Critic, “Dixie,” pg. 75:
Souther Scene and Sketches. By Julian Ralph. Illustrated. Harper & Bros.
 
THIS BEAUTIFUL book, illustrated by a number of well-known artists, records a bright and sympathetic pilgrimage down the Mississippi from St. Louis to New Orleans, on an old-fashioned steamboat; along the Teche in Louisiana and the sunny sound of Mississippi; the American Riviera (Florida); the industrial settlements in Alabama, Georgia and Tennessee; Charleston and the Carolinas; the national capitol, and new St. Louis.
 
 
(Trademark)
Word Mark MARKETING THE AMERICAN RIVIERA
Goods and Services (ABANDONED) IC 036. US 101 102. G & S: real estate brokerage services; property management services; real estate investment counseling services; real estate appraisal services; condominium conversion management services; time share organization and brokerage services; mortgage brokerage services; business enterprise brokerage services. FIRST USE: 19930903. FIRST USE IN COMMERCE: 19930903
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 74433840
Filing Date September 9, 1993
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Buy The Beach Realty, Inc. CORPORATION FLORIDA 1680 Meridian Avenue, Suite 316 Miami Beach FLORIDA 33139
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date October 18, 1994
 
 
(Trademark)
Word Mark THE AMERICAN RIVIERA
Goods and Services (ABANDONED) IC 036. US 100 101 102. G & S: Leasing of vacation properties and real estate agency. FIRST USE: 19990301. FIRST USE IN COMMERCE: 19990301
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 75755604
Filing Date July 20, 1999
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition January 29, 2002
Owner (APPLICANT) Carla Bonten Rentals, Inc. CORPORATION FLORIDA 27241 Bay Landings Dr. Ste #5 Bonita Springs FLORIDA 34135
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date January 17, 2003

 
(Trademark)
Word Mark THE AMERICAN RIVIERA
Goods and Services IC 035. US 100 101 102. G & S: Chamber of commerce services, namely promoting business and tourism in the greater Santa Barbara region; advertising services, namely, promoting the goods and services provided by others by placing internet advertisements on internet web sites and placing advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; Promoting goods and services provided by others, providers of accommodations and accommodations services, transportation services, tour services, restaurant and food service goods and services, entertainment services, conference and conference support goods and services, hospitality-related goods and services provided to tourists, vacationers, business travelers, potential tourists, and vacationers in the Santa Barbara region by preparation of custom promotional products for others and the placement of advertisements in periodicals, the placement of advertisements in broadcast media, brochures, destination guides; Advertising services, namely, promoting the services of Santa Barbara businesses through the distribution of printed and audio/video promotional materials on internet web sites, posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; advertising services, namely, distribution of printed promotional material at trade shows; Distribution of promotional videos. promoting the goods and services of providers of accommodations and accommodations services, transportation services, tour services, restaurant and food service goods and services, entertainment services, conference and conference support goods and services and hospitality-related goods and services provided to tourists, vacationers, business travelers, potential tourists, and vacationers through the placement of internet advertisements on internet web sites and advertisements on posters, stationery, maps, postcards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; promoting the greater Santa Barbara region as a location for filming and otherwise recording motion pictures, television programs and print advertisements through placing internet advertisements on internet web sites and placing advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides; promoting economic development in Santa Barbara through placing internet advertisements on internet web sites and advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides; promoting the greater Santa Barbara region as a location for conferences through placing internet advertisements on internet web sites and advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides. FIRST USE: 19900101. FIRST USE IN COMMERCE: 19900101
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 78152970
Filing Date August 9, 2002
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 14, 2004
Registration Number 2908170
Registration Date December 7, 2004
Owner (REGISTRANT) SANTA BARBARA CONFERENCE & VISITORS BUREAU AND FILM COMMISSION CORPORATION CALIFORNIA 1601 ANACAPA STREET SANTA BARBARA CALIFORNIA 93101
Attorney of Record BRETT LOCKER
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “AMERICAN” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE