“A moment on the lips, forever on the hips”

“A moment on the lips, a lifetime on the hips” is an old dieters’ saying. There are several lips/hips variations, such as “a second on the lips,” “a minute on the lips,” “ten minutes on the lips,” “a month on the hips,” “ten years on the hips,” “a lifetime on the hips,” and so on.
 
The saying appears to date in print to the 1930s and is of unknown origin.
 
     
Google Books
Brotherhood of Locomotive Firemen and Enginemen’s Magazine
Volumes 102-103
1937
Pg. ?:     
Eat sensibly, and remember the saying, “A second on the lips is a lifetime on the hips.”
 
Google Books
Hearst’s international combined with Cosmopolitan
Volume 108
1940
Pg. 113:
If you are one of those people who can resist anything but temptation, where food is concerned, then bear in mind the time-honored adage: “A minute on the lips and forever on the hips.”
 
21 April 1946, Baltimore (MD) Sun, “Battle of the Bulge” by Amy Greif, pg. MO2:
A moment on the lips, a lifetime on the hips.
   
Google Books
The Changing Years;
What to do about the menopause
By Madeline Gray
Garden City, NY: Doubleday
1951
Pg. 158:
Or you can be like Faith Baldwin, who at sixty-four is as trim as she ever was, remembering the equally famous remark: “Ten minutes on the lips; ten years on the hips.”
         
23 January 1966, Valley News (Van Nuys, CA), “What to Do List Might Be Consolation for Overeaters” by Maria Metlova, pg. 27A, col. 3:
I hated myself—as I always do after a food binge—since I was again a victim of “a moment on the lips, a month on the hips.”
 
Google Books
The Beautiful Wives Cookbook;
Glittering recipes from celebrities’ kitchens
By Mrs. Earl Wilson (Ruth Pool)
Englewood Cliffs, NJ: Prentice-Hall
1970  
Pg. 131:
But remembering an old line from Norma Shearer, I did say, “A moment on the lips, a lifetime on the hips.”
 
Google Books   
Lovers for Life:
The key to a loving and lasting marriage
By Roberta DeVille and Jard DeVille
New York, NY: Morrow
1980
Pg. 26:
A moment on the lips—forever on the hips, has become American women’s’ nightmare as millions are torturing themselves in an unending struggle to look more attractive to men that detracts from everything else they try to accomplish and become.
 
Google Books
How to stay cool, calm & collected when the pressure’s on:
A stress control plan for businesspeople
By John E. Newman
New York, NY: American Management Association
1992    
Pg. 113:
(A moment on the lips, forever on the hips!)
 
Google Books
Wasted:
A Memoir of Anorexia and Bulimia
By Marya Hornbacher
New York, NY: HarperPerennial
1999, ©1998
Pg. 62:
She said, wagging her finger at me as I munched away on my bag of chips, “A moment on the lips, forever on the hips.”
 
Google Books
Chicken Soup for the Chocolate Lover’s Soul:
Indulging in Our Sweetest Moments
By Jack Canfield, Mark Victor Hansen and Patricia Lorenz
Deerfield Beach, FL: Health Communications
2007
Pg. 141: 
“A minute on the lips, a lifetime on the hips.”
 
OCLC WorldCat record
Once on the lips, forever on the hips : a benefit-cost analysis of fiscal stimulus in OECD countries
Author: B G Dahlby; C.D. Howe Institute.
Publisher: Toronto, Ont. : C.D. Howe Institute, 2009
Series: Backgrounder (Toronto, Ont. : Online), no. 121.; Backgrounder (Toronto, Ont. : Online)., Tax competitiveness program.; Canadian electronic library., Documents collection.; Canadian electronic library., Canadian public policy collection. 
Edition/Format: eBook : Document : English