A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 20, 2013
“We win as a team and we lose as a team” (teamwork adage)

"We win as a team and we lose as a team” is a teamwork adage that has been said by many players and coaches in many team sports. “We win as a team and lose as one” was said in 1961 about a rugby football team in 1961. “When we lose, we lose as a team and when we win, we win as a team” was said in August 1965 by Frank Robinson about a baseball team. “We win as a team and lose as a team” was said in November 1965 by Ray Nitschke (1936-1998) about a football team. The expression is very popular and does not appear to have been influenced by any one particular person.


21 November 1961, Winnipeg (Manitoba) Free Press, “Mauthe Eyes Future” by Jack Ben9sz, pg. 20, col. 1:
“Like heck you did, Bobby,” snapped back the team’s veteran centre, Bill Hutton. “We win as a team and lose as one.” The Sauits are a proud team.

18 August 1965, Greensboro (NC) Record, “Robinson Denies Rumors Of Dissension On Reds” (AP), pg. B5, col. 7:
“When we lose, we lose as a team and when we win, we win as a team. That’s the only way it can be done.”
(Frank Robinson of the Cincinnati Reds—ed.)

18 November 1965, Janesville (WI) Daily Gazette, “Fecht. Swetish Most Valuable,” pg. 18:
“On the Packers, we work together to solve problems. We win as a team and lose as a team.”
(Ray Nitschke, Green Bay Packer linebacker—ed,)

15 October 1967, Sunday Advocate (Baton Rouge, LA), “Mac Lays No Blame for Bengals First Defeat” by Ted Castillo, pg. 1-C, col. 3:
“We win as a team and we lose as a team,” Coach Mac declared.
(LSU head football coach Charlie McLendon—ed.)

Google News Archive
21 December 1976, The Spokesman-Review (Spokane, WA), “Colts humbled by Steelers: Loss really ‘hurt’ this time” (AP), pg. 26, cols. 6-7:
Marchibroda likes to say, “We win as a team and we lose as a team,” but defensive end John Dutton was a bit critical of the Baltimore’s secondary after Pittsburgh completed 19 of 24 passes for 301 yards.

Google News Archive
19 September 1977, Boca Raton (FL) News, “Win over Irish can make a season,” pg. 12, col. 5:
“We win as a team and we lose as a team,” said Alabama Coach Bear Bryant.

Google News Archive
16 December 1977, St. Petersburg (FL) Times, “Hoosiers prove a point” (UPI), pg. 3C, col. 2:
“You win as a team and you lose as a team.”
(Notre Dame basketball coach Digger Phelps—ed.)

New York (NY) Times
Jets Upbeat After Tough Loss
By GERALD ESKENAZI, Special to the New York Times
Published: November 22, 1988
(..)
James Hasty, the cornerback, said many of the players had gone over to Vick and told him to forget about what happened, ‘’that we’ll win as a team and lose as a team.’’

26 November 1990, Press Telegram, “Raiders have chief problem: too many errors”:
As Shell has often said, the Raiders win as a team and lose as a team. And this was a team loss.

9 October 1992, Chicago (IL) Sun-Times, “Bum Deal: Ditka Undermined Team By Blaming Harbaugh” by Brian Hewitt, pg. 112:
This is the same Ditka who has preached to us since he arrived in 1982 that you win as a team and you lose as a team. And here he was blaming one player.

2 October 1996, Rocky Mountain News (Denver, CO), “Broncos defense gets respect with No. 1 ranking in the AFC” by Sam Adams:
“But whenever we win, we feel that we win as a team, and when we lose, we lose as a team,” Broncos safety Steve Atwater said.

Google Books
Coaching Team Basketball:
Develop Winning Players with a Team-First Attitude

By Tom Crean and Ralph L. Pim
New York, NY: McGraw-Hill
2007
Pg. XLIII:
One of his greatest insights was that a team must not only win as a team but also lose as a team. Wooden understood that after a loss it would be easy for those players that did not play to feel they were not responsible for the outcome. He made sure that all team members felt a part of everything that happened to the team whether it was good or bad.

Google Books
The Great Willis Tate
By Dana R. Taylor
Powder Springs, GA: DRAMNE Media
2012
Pg. 148:
“We are a team! There is no ‘I’ in team. There may be an ‘I’ in Willis Tate, but there I no ‘I’ in team. We win as a team, and we lose as a team. We are one team. We think as a team, and we breathe as a team. As a matter of fact, I don’t want you guys to think, anymore. I just want you to do what I say to do, when I tell you to do it. Do you got that?”

Google Books
Bible Ditty Days:
The Humorous ‘’How-to’’ Book to Everyday Joy and Peace

By Paul W. Wesler
Tate Pub & Enterprises Ll
2013
Pg. 132:
As a coach I always drilled into the brains of my team, “We win as a team, and we lose as a team!”

Posted by Barry Popik
New York CitySports/Games • Tuesday, August 20, 2013 • Permalink