A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from November 25, 2006
“We eat all we can, and we sell the rest” (Blue Bell Ice Cream slogan)

"We eat all we can, and we sell the rest” is the slogan of Blue Bell Creamery of Brenham, Texas. Another slogan is “The best ice cream in the country.”


About Blue Bell
It was a hot day late in August of 1907 when the Brenham Creamery Company opened its doors. In the beginning we only made butter, but by 1911, we made a gallon or two of ice cream a day. We packed it in a large wooden tub with ice and salt and delivered it by horse and wagon to a few of our friends and neighbors around Brenham.
Our ice cream had to be pretty special back then because everybody made their own. Naturally, we used the very best ingredients by buying our milk, cream, eggs, and fruits fresh from the farmers around Brenham. Then we mixed in our secret way of making homemade ice cream.

You know how small towns are given to gossip, so it didn’t take long before word got around just how really good our ice cream was. Some folks said we made the best ice cream in these parts, maybe the whole country.

The little creamery really began to grow when we traded our horse and wagon for a horseless carriage in the late 1920’s. By 1930, we had become Blue Bell Creameries and were on our way.

A lot has changed at Blue Bell Creameries since 1907, but the quality of our ice cream hasn’t changed one bit.

It’s still the best in the country. We know because we eat all we can and sell the rest. 

Blue Bell Ice Cream
We eat all we can and sell the rest…
From the beginning, we’ve been cranky about the homemade taste of our ice cream. So cranky, in fact, we have people whose only job (if you call eating our ice cream a job) is to taste every flavor of Blue Bell® to make sure it’s perfect. But they aren’t the only tough judges. Everyone from our Chairman on down is fastidious about the special taste of our ice cream.

Obviously, our preoccupation with taste has paid off because Blue Bell is the most popular ice cream in these parts.

Of course, the ultimate taste test is yours, so pick up some Blue Bell flavors and give them a try.

Once you do, you’ll know why we eat all we can and we sell the rest.

Blue Bell Creameries: Learn About Ice Cream
Folks are always askin’ how we do it. That is, make the best ice cream in the country. So we put together a little picture show for you to take a look at.
Now remember, for the real thing, you’ve got to come out to Blue Bell country, take our plant tour and finish up with a good ole’ scoop of your favorite flavor of Blue Bell ice cream.

Heck, why not get you one now, sit back, click on play and enjoy our tale of how we make “the best ice cream in the country.”

10 June 1991, Washington (DC) Times, “Texasville, D.C.: How homesick expatriates keep the Lone Star State deep in their hearts”:
You can wash it down by ordering some Bluebell Ice Cream, from the little creamery in Brenham whose motto is, “We eat all we can and sell the rest.”

Googel Books
You Know You’re in Texas When...:
101 Quintessential Places, People, Events, Customs, Lingo, and Eats in the Lone Star State

By Donna Ingham
Guilford, CT: Insiders’ Guide
2007
Pg. 16:
The company’s advertising slogan is “We eat all we can and sell the rest.” Blue Bell sells enough to be the number one ice cream in Texas and third best seller nationwide.

(Trademark)
Word Mark BLUE BELL
Goods and Services IC 030. US 046. G & S: DAIRY PRODUCTS-NAMELY, ICE CREAM, MELLORINE, SHERBET, ICE MILK AND OTHER FOOD PRODUCTS-NAMELY, FLAVORED ICE. FIRST USE: 19380300. FIRST USE IN COMMERCE: 19380300
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 72445351
Filing Date January 5, 1973
Current Filing Basis 1A
Original Filing Basis 1A
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 0972517
Registration Date November 6, 1973
Owner (REGISTRANT) BLUE BELL CREAMERIES, INC. CORPORATION TEXAS P.O. BOX 650 BRENHAM TEXAS 77833
(LAST LISTED OWNER) BLUE BELL CREAMERIES, L.P. LIMITED PARTNERSHIP BY CHANGE OF NAME, BY ASSIGNMENT, BY MERGER, BY ASSIGNMENT DELAWARE P. O. BOX 1807 BRENHAM TEXAS 778341807
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record LESTER L. HEWITT
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030417.
Renewal 2ND RENEWAL 20030417
Other Data REGISTRATION RESTRICTED TO THE AREA COMPRISING THE UNITED STATES EXCEPT THE STATES OF OREGON, WASHINGTON, IDAHO, ALASKA AND MONTANA. CONCURRENT USE PROCEEDING NO. 852 WITH SUNSHINE BISCUITS, INC.
Live/Dead Indicator LIVE

(Trademark)
Word Mark WE DRINK ALL WE CAN AND SELL THE REST
Goods and Services (ABANDONED) IC 032. US 045 046 048. G & S: beer. FIRST USE: 19950530. FIRST USE IN COMMERCE: 19950530
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75223199
Filing Date January 8, 1997
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 4, 1997
Owner (APPLICANT) Olde Heurich Brewing Co., The CORPORATION D.C. 1111 34th Street, N.W. Washington D.C. 20007
Attorney of Record JOHN K DONAGHY
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date September 11, 1998

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, November 25, 2006 • Permalink