A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 27, 2006
Titans (professional lacrosse team nickname)

A New York City professional lacrosse team was announced in 2006. A team nickname contest was held, and “Titans” was declared the winner.

“Titans” was the early name of what would later be the New York Jets football team.


Titans
New York Unveils Titans as Team Name
By NY Titans
12.09.2006, 19:35

2005 NLL All-Star Ryan Boyle, who was acquired by the expansion team in a trade for the first overall draft pick, introduces the New York Titans logo in front of Madison Square Garden.
The “New York Titans” was introduced today as the name of New York’s expansion indoor professional lacrosse franchise of the National Lacrosse League. The Titans will wear orange and blue as the team’s official colors. The logo features an armored helmet with the letter “T” displayed in the face opening, and the team name boldly written across the bottom. The announcement was made today by Team President George Daniel.

In July, New York City Mayor Michael Bloomberg announced that an online poll would be conducted to name the team. Over 7000 fan entries were received. “The overwhelming choice of the fans is Titans.” said Daniel. “Everything about New York represents big. The name Titans captures that.”

Newsday
New York’s pro lacrosse franchise gets a name
By Ryan Chatelain
amNewYork Staff Writer
September 14, 2006

New York City’s expansion National Lacrosse League team, nameless and faceless since being announced in July by Mayor Michael Bloomberg, now has an identity.

NLL and team officials unveiled the franchise’s name—the Titans—logo and colors Wednesday at a news conference across the street from Madison Square Garden, where the team will play four of its eight home dates in its inaugural season.

The franchise received more than 7,000 recommendations for nicknames through its Web site. Team President George Daniel said “Titans” was the most popular choice, and also the one the organization felt was the best name.

The fact that the Titans was the original nickname for the New York Jets wasn’t discussed in great detail in settling on a name, other than to ensure there were no legal obstacles, Daniel added.

“The image of New York is one of power, and the name Titans definitely captures that image,” Daniel said.

NYC.GOV
FOR IMMEDIATE RELEASE
PR- 245-06
July 11, 2006

MAYOR BLOOMBERG WELCOMES FIRST PROFESSIONAL LACROSSE FRANCHISE TO NEW YORK CITY

Mayor Michael R. Bloomberg and National Lacrosse League (NLL) Commissioner Jim Jennings today announced that New York City was awarded its first-ever professional lacrosse franchise. The team will begin play in the 2007 NLL season and host a minimum of four games at Madison Square Garden. Prior to its inaugural season, the team will conduct a contest on their website http://www.NewYorkNLL.com, which will allow fans to suggest and vote on the team name. In bringing professional indoor lacrosse to the largest metropolitan area in the United States, the league expands its membership to 13 teams across the U.S. and Canada. Principal Owner Gary Rosenbach and Team President Richard Ullmann, Sports Commissioner Kenneth J. Podziba, and Public Schools Athletic league (PSAL) lacrosse players including athletes from Midwood High School’s 2006 City Championship team attended the announcement held at East River Park in Lower Manhattan.

“It is my great pleasure to present New York City’s first professional lacrosse team,” said Mayor Bloomberg. “Showcasing lacrosse on the world’s greatest stage here in New York City will enhance its national visibility and help it remain the fastest growing sport in America. Lacrosse offers exciting opportunities for our youth as participants and fans, and the new professional team will assist in developing PSAL teams and grassroots programs in the area. The New York City franchise is dedicated to ensuring that every fan has the chance to experience the thrill of a live lacrosse game. I commend their donation of 500 tickets to each home game to the ‘Mayor’s Take Me Out to the Ballgame’ program, which will help them build a solid foundation for the future of lacrosse in New York City.”

The NLL has just completed its 20th season, and with the additions of Chicago and New York, the league will have 13 teams playing in the United States and Canada. NLL teams each play a 16-game regular season schedule followed by the Champion’s Cup Playoffs. Most NLL clubs are owned and/or operated by the National Hockey League (NHL) and/or National Basketball Association (NBA) teams in their respective markets, and play in the same arenas used by those teams.

“Having a team in New York City has been a goal of ours for a long time,” said NLL Commissioner Jim Jennings. “To play in New York, the media, entertainment and cultural capital of North America, is a major step forward in our efforts to make this league truly national. I’d like to thank Mayor Bloomberg for welcoming this, our New York team, to the city, and congratulate the gentlemen who will own and operate what will become a key franchise for the National Lacrosse League.”

“I am delighted to welcome professional lacrosse to New York City,” said Commissioner Podziba. “With roots dating back to the 17th century, lacrosse has evolved from Native American cultures and positioned itself as America’s fastest growing sport - fast, intense, competitive, creative, and most importantly, fun.”

The ownership group responsible for bringing professional lacrosse to New York City consists of Gary Rosenbach, founder of the Galleon Group, William E. Ford, president of General Atlantic, LLC, Nick Leone, Senior Managing Director at The Blackstone Group, Flip Huffard, Senior Managing Director at The Blackstone Group and Richard Ullmann, president of Four Winds Financial Group, LLC.

“The owners of the expansion New York NLL team are thrilled to bring America’s fastest growing sport to the City of New York,” said Team President Richard Ullmann. “New York sports fans will now have the chance to see the greatest lacrosse players in the world compete in the World’s Most Famous Arena. The fast pace, high scoring action of the NLL is sure to be a success in our great city.”

“We are proud to welcome the National Lacrosse League to the Madison Square Garden family,” said Steve Mills, President & COO, MSG Sports. “Lacrosse is an extremely exciting sport that enjoys a strong and growing fanbase in our area and we look forward to working closely with the NLL to help them tap into the thriving lacrosse community and to showcase the games in a first-class manner.”

The National Lacrosse League (NLL) is North America’s professional indoor lacrosse league, featuring the best lacrosse players in the world. Professional indoor lacrosse combines the physical elements of hockey with the high scoring, fast pace, and play-making style of basketball. Indoor lacrosse is played inside the confines of a NHL hockey rink, with glass and rink boards intact. The playing surface consists of a green turf carpet that is laid down over the hockey ice. The two teams combine to score a total of 25 goals in the average NLL game.

All NLL games are played on the weekends. Attendance is at an all-time high for the league. The league’s average attendance for the 2006 season was just under 11,000 fans per game, with several games played in front of crowds in excess of 16,000 fans. The league attracted a total of more than one million fans last season. The other 12 teams are: Arizona Sting, Buffalo Bandits, Calgary Roughnecks, Chicago Shamrox, Colorado Mammoth, Edmonton Rush, Minnesota Swarm, Philadelphia Wings, Portland LumberJax, Rochester Knighthawks, San Jose Stealth and Toronto Rock. The 2007 season begins in January. For more information, visit the official website of the National Lacrosse League at http://www.NLL.com.

(Trademark)
Word Mark NEW YORK TITANS
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: clothing, namely sweaters, jerseys, shirts, shorts, caps, pants, sweatshirts, sweatpants, and outerwear, namely jackets, coats and parkas, all the foregoing relating to the sport of American football and the former football team New York Titans
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 74123235
Filing Date December 13, 1990
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition January 16, 1996
Owner (APPLICANT) National Football League Properties, Inc. CORPORATION CALIFORNIA 410 Park Avenue New York NEW YORK 10022
Attorney of Record DAVID M PROPER
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “NEW YORK” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date April 10, 1999

(Trademark)
Word Mark NEW YORK TITANS
Goods and Services IC 041. US 100 101 107. G & S: G and S-- Entertainment services, namely, organizing, promoting and conducting competitions, camps clinics, matches and exhibitions of a professional lacrosse team for live performances and transmission by others via television and radio
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78942467
Filing Date August 1, 2006
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) New York Empire Lacrosse, LLC. CORPORATION NEW YORK c/o National Lacrosse League 9 East 45th St., 5th Floor New York NEW YORK 10017
Attorney of Record George Daniel
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CitySports/Games • (0) Comments • Thursday, July 27, 2006 • Permalink