A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 28, 2015
“Strong is the new skinny”

"Strong is the new skinny” is a fitness saying that has been printed on many posters and T-shirts."is at the gym working her ass off into a smaller version of itself. Strong is the new skinny” was cited on Twitter on June 26, 2009.

There were several “Strong Is the New Skinny” trademark applications in 2010 and 2011.


Twitter
Meghan Ashley
‏@MeghanLand
is at the gym working her ass off into a smaller version of itself. Strong is the new skinny.
8:22 PM - 26 Jun 2009

Twitter
originofenergy
‏@originofenergy
strong is the new skinny!
3:11 AM - 25 Jan 2010

Adam Farrah’s Blog
Is Strong the New Skinny?
august 31, 2010 by adam
(...)
If you’re a muscular woman, go after mainstream exposure. Let’s take muscular women out of the bodybuilding subculture and put them in the mainstream.

Crossfit203.com
Strong IS the new Skinny
12.6.10 I have been inspired by a new movement started by this blogpost and fueled by a facebook group called Strong is the new Skinny.  What a great concept, for all women; young and old.  I haven’t met another female friend who hasn’t struggled at some point in her life with body image issues.  We are overwhelmed with images of thin beautiful models, actresses, and other celebrities.

CrossFit gives us images of strong muscular women.  They are doing awesome feats of strength and endurance.  What a great example to set for our children

Appetite for Health
Strong Is the New Skinny
NOVEMBER 30, 2011 BY JULIE
(...)
Remember, like the women of CrossFit say, “Strong is the New Skinny” or “Strong is the New Sexy”.  I’ve got my T-shirt that says so.

ABC News
Dec 8, 2011 8:23pm
Strong is the New Skinny
by MAMA MARY,
The Mama Mary Show
(...)
Recently I heard the phrase, “Strong is the new skinny,” and it really resonated with me. Though the pressure of looking like the women on magazines and red carpets will probably always exist in our culture, it’s my hope that the collective focus can shift from dieting with the intent of being unrealistically skinny towards eating right with the intent of being healthy and strong. As a woman, and a mother of two young girls, that is certainly my hope for them.

YouTube
JENNIFER NICOLE LEE’S “STRONG IS THE NEW SKINNY” JNL FUSION CHALLENGE!
Jennifer Nicole Lee
Published on Mar 31, 2012
http://www.JenniferNicoleLee.com Fitness leader and wellness game changer Jennifer Nicole Lee releases her next big JNL Fusion challenge in honor of her Strong is the New Skinny fierce fitness movement! Order your shirts at http://www.JNLClothing.com and also get your JNL Fusion DVDs at http://www.JNLFusion.com

elitefts
Dec 05, 2013
Strong Is NOT the New Skinny
Jennifer Petrosino
(...)
So then here comes this phrase “strong is the new skinny.” For the many women who have struggled and failed to achieve the skinny ideal, it’s awesome. With this phrase, the ideal is to be strong, not skinny. Let’s be real—with basic training, everyone can be strong. Plus, to make it better, there isn’t any dieting involved. However, here’s my issue—why do we have to degrade skinny for strong to be OK?

OCLC WorldCat record
Strong is the new skinny : how to eat, live, and move to maximize your power
Author: Jennifer Cohen; Stacey Colino
Publisher: New York : Harmony Books, [2014] ©2014
Edition/Format: Print book : English : First edition
Database: WorldCat
Summary:
“LEANER, STRONGER, FITTER...FASTER Sick and tired of hearing what’s wrong with you and your body? You’re not alone. It’s time for a new conversation--and a new plan for treating, feeding, and moving your body in ways that build on your strengths inside and out. Strong is sexy. Strong is powerful. Strong is achievable. With STRONG IS THE NEW SKINNY you can say goodbye to body-bashing and physical faultfinding, and

(Trademark)
Word Mark STRONG IS THE NEW SKINNY
Goods and Services IC 041. US 100 101 107. G & S: Physical fitness instruction. FIRST USE: 20100913. FIRST USE IN COMMERCE: 20100913
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85141961
Filing Date September 30, 2010
Current Basis 1A
Original Filing Basis 1A
Published for Opposition March 15, 2011
Registration Number 3970005
Registration Date May 31, 2011
Owner (REGISTRANT) Lorna Kleidman INDIVIDUAL UNITED STATES Apt 59C 160 W 66th Street New York NEW YORK 10023
Attorney of Record JungJin Lee
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark STRONG IS THE NEW SKINNY
Goods and Services IC 025. US 022 039. G & S: Clothing, namely, T-shirts and tank tops. FIRST USE: 20100903. FIRST USE IN COMMERCE: 20100907
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85367041
Filing Date July 8, 2011
Current Basis 1A
Original Filing Basis 1A
Published for Opposition May 1, 2012
Registration Number 4174196
Registration Date July 17, 2012
Owner (REGISTRANT) Marsha Tieken Christensen INDIVIDUAL UNITED STATES 4204 Calloway Drive Mansfield TEXAS 76063
Attorney of Record Lewis D. Schwartz
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark STRONG IS THE NEW SKINNY
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: Apparel for dancers, namely, tee shirts, sweatshirts, pants, leggings, shorts and jackets; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Athletic footwear; Athletic tights; Bathing suits; Bras; Gym shorts; Knit shirts; Leg warmers; Leggings; Maternity clothing, namely, shirts, shorts, skorts, skirts, socks, sweatshirts, swimsuits; Moisture-wicking sports bras; Moisture-wicking sports shirts; Shorts; Socks; Sports bras; T-shirts; Triathlon clothing, namely, triathlon tights, triathlon shorts, triathlon singlets, triathlon shirts, triathlon suits; Women’s athletic tops with built-in bras; Women’s clothing, namely, shirts, dresses, skirts, blouses. FIRST USE: 20100101. FIRST USE IN COMMERCE: 20100101
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85397392
Filing Date August 13, 2011
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) JNL, Inc Worldwide CORPORATION FLORIDA #178 6619 S Dixie Highway Miami FLORIDA 33143
Attorney of Record Heidi Tandy
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date June 7, 2012

Posted by Barry Popik
New York CityExercise/Running/Health Clubs • Saturday, March 28, 2015 • Permalink