A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
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“Aprons are just adult bibs” (12/16)
Entry forthcoming—B.P. (12/16)
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Entry from November 22, 2005
“Now That’s HIP” (Health Insurance Plan of Greater NY)
HIP is the Health Insurance Plan of Greater New York. HIP is national, but it began in New York City.

"Now That's HIP" is a slogan from 2002.

http://www.hipusa.com/about_hip/about_frame.html
HIP was founded in the 1940s as a prepaid group practice health plan conducting business in New York City, Long Island and Westchester. Today, we are a health care company that offers a broad spectrum of group and network-based health care products including HMO, PPO, POS and EPO plans, and ASO services to approximately 1.4 million individuals in New York, Connecticut and Massachusetts.

25 May 1946, New York Times, pg. 14:
The re-election of Dr. Willard C. Rappleye, dean of the College of Physicians and Surgeons of Columbia University, as chairman of the board of directors of the Health Insurance Plan of Greater New York by the board at is annual meeting on Thursday at the new HIP headquarters, 425 Avenue of the Americas, was announced yesterday by Dr. John J. Wittmer, executor vice president. HIP, the first large-scale community plan for all-inclusive, pre-paid medical care for employed New Yorkers, will begin operation this fall.

20 May 1948, New York Times, pg. 31:
Wide acceptance of the "advice" would seriously affect not only the Health Insurance Plan or Greater New York, or H.I.P., as it is known, but many other voluntary health insurance plans, some of which have been in existence for more than fifty years.

(Trademark)
Word Mark NOW THAT'S HIP
Goods and Services IC 036. US 100 101 102. G & S: Underwriting and administration of insurance for health maintenance organizations. FIRST USE: 20020900. FIRST USE IN COMMERCE: 20020900
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78519408
Filing Date November 18, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 18, 2005
Owner (APPLICANT) Health Insurance Plan of Greater New York NON-PROFIT CORPORATION NEW YORK 55 Water Street New York NEW YORK 10041
Attorney of Record Laura E. Goldbard
Prior Registrations 1751547
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Work/Businesses • (0) Comments • Tuesday, November 22, 2005 • Permalink