A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 21, 2017
New York State: New York State of Opportunity (slogan)

"New York State of Opportunity” became an official New York State slogan in 2014. The state motto/nickname was trademarked with a date of first use of October 7, 2014. The trademark explained, “promoting the state of New York as a tourist attraction and enhancing its economic development.”

The “New York State of Opportunity” slogan has been printed on many official state images.


Twitter
Meech‏
@KinggFreeman
New York Is The State Of Opportunity..
1:19 PM - 19 Feb 2012

Twitter
MTV Angel Javier‏
@DanceWithKesha
New york , The state of opportunity .
8:50 AM - 15 Sep 2012

Twitter
Global NY‏
@GlobalNY
Discover what makes New York the global state of opportunity: http://www.global.ny.gov
1:44 PM - 7 Oct 2014

Twitter
Nat Stark ⭐️ ✨‏
@ewansmcgregor
Replying to @starlordsquill
@starlordsquill lmao. I am in New York “the state of opportunity”
10:28 AM - 20 Nov 2014

Twitter
BIG TWEETUP‏
@bigtweetup
#New #York #NewYork New York - Official Site - The official website of New York, the State of Opportunity. Feature… http://ow.ly/2RB9TW
7:04 AM - 4 Dec 2014

Times Union (Albany, NY)
New York jumps on ‘brandwagon’ with ‘State of Opportunity’
“State of Opportunity” includes branding bible

By Casey Seiler Updated 7:11 am, Thursday, December 11, 2014
Albany
Education is orange. Public safety is smoky gray. And only the governor gets to use the Great Seal.

These visual commandments and hundreds more are contained in an 87-page branding bible that last week was distributed to every state agency to support the concept of New York as the “State of Opportunity.” The motto and its accompanying logo “will be mandatory for agency and/or program communications,” according to the handbook.

Completed under the aegis of Empire State Development Corp., the branding project was handled primarily by the New York City-based advertising giant BBDO. It received a soft launch last month with the redesign of the state’s official website, ny.gov.

(Trademark)
Word Mark NEW YORK STATE OF OPPORTUNITY
Goods and Services IC 035. US 100 101 102. G & S: promoting the state of New York as a tourist attraction and enhancing its economic development. FIRST USE: 20141007. FIRST USE IN COMMERCE: 20141007
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86446903
Filing Date November 6, 2014
Current Basis 1A
Original Filing Basis 1A
Published for Opposition June 2, 2015
Registration Number 4793553
Registration Date August 18, 2015
Owner (REGISTRANT) New York State Department of Economic Development STATE AGENCY NEW YORK 625 Broadway Albany NEW YORK 12245
Attorney of Record DAVID P. MIRANDA
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “NEW YORK” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Nicknames of Other PlacesNew York State • Friday, July 21, 2017 • Permalink