A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from November 20, 2005
“New York is Zabar’s, Zabar’s is New York” (Zabar’s)
Zabar's is the food emporium fixture at 2245 Broadway, at 80th Street. Whole Foods and Fairway and other competitors have lessened the Zabar's market in New York, but "New York is Zabar's, Zabar's is New York" is its newish slogan.

http://broadway.zabars.com/live/default.asp?menuid=1208
For over 70 years Zabar's has been located on Broadway at 80th Street. But, not always as it exists today.

In 1934 Louis and Lillian Zabar started Zabar's by renting an Appetizing Counter in a Daitch Market. Louis had a philosophy. He would sell only the highest quality smoked fish at a fair price. He wanted his customers to trust him and he wanted them to become "regulars".

He traveled to the smokehouses and sampled the smoked fish himself. He refused much more than he accepted. He developed a reputation of being hard to please.

Over the years Lillian and Louis took over the Daitch Market - and Zabar's was born. Louis worked long hours; he roasted his own coffee. He hand selected every item that Zabar's sold - always wanting to give his customers the best available at a "fair" price. The store was his life.

Louis died in 1950. Saul and Stanley Zabar took over running the store. Eli Zabar, their youngest son, was still in school and would help out by working evenings and weekends. Stanley applied himself to the business issues, and Saul became involved with the smoked fish, coffee, and day to day store issues. It wasn't easy but Zabar's flourished.

Over the years the store expanded, taking over neighboring stores, as they became available. Saul and Stanley hired Murray Klein to run the retail operations. In the mid 1970's Zabar's opened The Mezzanine. The Mezzanine offered kitchen appliances and gadget from every corner of the world. Remaining true to Louis Zabar's philosophy whatever was sold had to be the best quality and the price had to be right. Zabar's even sued a major manufacturer of food processors who refused to sell to Zabar's because of Zabar's discounted prices.

Zabar's battled major department stores over caviar prices. New Yorkers came to trust in and love Zabar's. Murray Klein retired many years ago but Saul and Stanley are still running the store - actually the whole family is involved. Ann Zabar, Saul's oldest daughter runs the Mail Order Division and helps her father roast coffee and buy smoked fish. David Zabar, Stanley's son, helps run the office. Aaron, Saul's son manages Zabar's mail order warehouse.

Zabar's is open 365 days a year and there is always a Zabar in the store. Today the store is over 20,000 square feet (almost a city block long). We have over 250 employees. We sell over 8,000 lbs of coffee a week and over 35,000 customers a week visit our store.

We think Louis would be proud.

(Trademark)
Word Mark ZABAR'S
Goods and Services IC 042. US 100. G & S: FOOD CATERING SERVICES. FIRST USE: 19400000. FIRST USE IN COMMERCE: 19550000
IC 035. US 101. G & S: RETAIL STORE SERVICES AND MAIL ORDER SERVICES FOR GOURMET FOODS, GOURMET COOKWARE UTENSILS AND GOURMET BOOKS. FIRST USE: 19400000. FIRST USE IN COMMERCE: 19550000
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 72407753
Filing Date November 15, 1971
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0977006
Registration Date January 15, 1974
Owner (REGISTRANT) ZABAR'S & CO., INC. CORPORATION NEW YORK 2245 BROADWAY NEW YORK NEW YORK 10024
Attorney of Record MARTIN P. MICHAEL
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20040102.
Renewal 2ND RENEWAL 20040102
Live/Dead Indicator LIVE

(Trademark)
Word Mark NEW YORK IS ZABAR'S . ZABAR'S IS NEW YORK
Goods and Services IC 035. US 100 101 102. G & S: retail store and mail order services for gourmet foods, gourmet cookware utensils and gourmet books. FIRST USE: 19980225. FIRST USE IN COMMERCE: 19980225
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.01.21 - Circles that are totally or partially shaded.
Serial Number 75468502
Filing Date April 15, 1998
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 9, 1999
Registration Number 2313197
Registration Date February 1, 2000
Owner (REGISTRANT) Zabar's & Co., Inc. CORPORATION NEW YORK 2245 Broadway New York NEW YORK 10024
Attorney of Record MARTIN P MICHAEL
Prior Registrations 0947377;0977006;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NEW YORK" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Work/Businesses • (0) Comments • Sunday, November 20, 2005 • Permalink