A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 14, 2009
“Make Life Delicious!” (Shipley Do-Nuts)

Shipley Do-Nuts was founded in Houston in 1936 by Lawrence Shipley, Sr. In the 1940s, the donuts began to be sold retail as well as wholesale. Theare are more than 190 Shipley Don-Nuts stores in six states.

The Shipley slogan “Make Life Delicious” was trademarked with a first use on May 7, 2007.


Wikipedia: Shipley Do-Nuts
Shipley Do-Nuts is the name of a popular United States doughnut chain in Texas and some other southern states. The Shipley chain originated in Houston, Texas, in the early twentieth century. Shipley doughnuts contain a special blend of whole wheat and potato flour resulting in a less greasy product and melting texture lighter than some of its competitors.

It was 1936, near the end of the Great Depression, when Lawrence Shipley, Sr. created a recipe for doughnuts. Cut by hand and served hot throughout the day, the doughnuts were 5 cents a dozen and were only sold wholesale. The product was so successful that it started to sell on the retail market in the mid-1940s.

Shipley’s son and grandson, Lawrence Jr. and Lawrence III, carry on the tradition of producing doughnuts and kolaches. There are more than 190 stores around the nation in Alabama, Arkansas, Louisiana, Mississippi, Tennessee, and Texas, 86 of which are in the Houston area.

Shipley Do-Nuts - A Brief Look
THE BEGINNING OF DELICIOUS
It was 1936, the end of the Great Depression, when Lawrence Shipley, Sr. created a gourmet recipe for Do-Nuts.  So delicious were the Do-Nuts that they have withstood the test of time.  Cut by hand and served hot throughout the day, the Do-Nuts were 5 cents a dozen and were only sold wholesale. The product was so successful that it started to sell on the retail market in the mid 1940s.  With Lawrence Sr. away on donut routes, his wife Lillie would stay behind and make the culinary delights with Lawrence Jr. at her knee.

People would come from miles around to sample the nectar of the sumptuous hot glazed Do-Nuts. Serving them hot was a goal of the elder Shipley.  Lawrence Shipley, Sr. once said, “When they bite into that hot do-nut, it will bring them back every time.”
(...)
Lawrence Jr. worked in the business all of his life, continuing his fathers vision and making Shipley Do-Nuts the successful business it is today.  He expanded the company to more than 190 stores around the nation in Alabama, Arkansas, Louisiana, Mississippi, Tennessee, and Texas, 86 of which are in the Houston area. 

(Trademark)
Word Mark SHIPLEY DO-NUTS
Goods and Services IC 030. US 046. G & S: DOUGHNUTS, PASTRIES, TURNOVERS, CREAM-FILLED BAKERY BARS, CINAMMON ROLLS, ECLAIRS, FILLINGS OF CHOCOLATE AND CREAM NATURE FOR BAKERY PRODUCTS, FLOUR, AND DOUGHNUT AND PASTRY ICINGS. FIRST USE: 19370301. FIRST USE IN COMMERCE: 19491125
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 08.01.09 - Bagels; Doughnuts (donuts)
Serial Number 72290338
Filing Date February 5, 1968
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0873148
Registration Date July 15, 1969
Owner (REGISTRANT) SHIPLEY DO-NUT FLOUR AND SUPPLY CO., INC. CORPORATION TEXAS 5200 N. MAIN HOUSTON TEXAS 77009
Attorney of Record Kelly R. McCarty
Disclaimer WITHOUT DISCLAIMING ANY OF ITS COMMON LAW RIGHTS, APPLICANT DISCLAIMS THE WORD “DO-NUTS” AND THE REPRESENTATION OF A DOUGHNUT, APART FROM THE MARK AS SHOWN.
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECTION 8(10-YR) 20090720.
Renewal 2ND RENEWAL 20090720
Live/Dead Indicator LIVE

(Trademark)
Word Mark MAKE LIFE DELICIOUS
Goods and Services IC 030. US 046. G & S: Doughnuts, pastries, turnovers, cream-filled bakery bars, cinnamon rolls, eclairs, fillings of chocolate and cream nature for bakery products, flour, and doughnut and pastry icings. FIRST USE: 20070507. FIRST USE IN COMMERCE: 20070507
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78875900
Filing Date May 3, 2006
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition December 5, 2006
Registration Number 3321574
Registration Date October 23, 2007
Owner (REGISTRANT) Shipley Do-Nut Flour and Supply Co., Inc. CORPORATION TEXAS 5200 North Main Houston TEXAS 77009
Attorney of Record Rexford A. Johnson
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Wednesday, October 14, 2009 • Permalink