A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 02, 2006
Madhattan (mad + Manhattan)
"Madhattan" (fmad + Manhattan) illustrates the craziness of New York City. James Aswell (1906-1955) used "Madhattan" often in his "New York" newspaper columns in 1932 and 1933.


7 May 1932, Daily Northwestern (Oshkosh, WI), pg. 8:
NEW YORK
By JAMES ASWELL
(By Central Press)
New York -- Marginalia of a Madhattanite:
(...)
Mah-jong shows no sign of coming back and, of course, Madhattanites of the rank and file would laugh at you if you suggested evenings in which people simply talked and learned things about each other.

12 August 1932, Mansfield (OH) News, pg. 6:
NEW YORK
By JAMES ASWELL
(By Central Press)
NEW YORK, Aug. 12 -- Day and Night Book of a Madhattanite:
7 November 1932, Mansfield (Ohio) News, pg. 13:
NEW YORK
By JAMES ASWELL
(...)
Here are a few of the reasons why Madhattan insurance agents go gray: ...

17 November 1932, Daily Northwestern (Oshkosh, WI), pg. 7:
My New York
By James Aswell
(By Central Press)
New York --Madhattan Vignettes.

12 October 1933, Daily Northwestern (Oshkosh, WI), pg. 7:
My New York
By James Aswell
(By Central Press)
New York -- Madhattan, potpouri!
(...)
So goes success in Madhattan!

Google Books
Esquire
Volume 2, Issues 4-7
1934
Pg. 98:
The nature of their work being especially adapted to concocting clever names for places, they have divided their own "Noo Yawk" into the Stem, the (Main) Drag, the Artery, Maraudway, the Milky Way, the Galaxy, the Gay White Way, the Dirty White Way, the Big or Main Alley, the Grandest Canyon, the Glittering Stem, Mazda Lane, Neon Boulevard, the (Big) Gulch, Gin Gulch, the Noisy Lane, the Street, Wailing Wall Street, the (Grand) Canyon, the Golden Canyon, Hard Times Square, Pokahvenoo, the Roaring Forties, the Naughty Nineties, Mad-hattan, etc., etc.

The Internet Movie Database
Plot Summary for
Madhattan Island (1947)
A mildly comic tour of Manhattan Island includes famous buildings, Wall Street, subways, cab drivers, the Lincoln Tunnel, Broadway, and concludes with three Bouncing Ball sing-alongs.

(Trademark)
Word Mark MADHATTAN N Y C
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: athletic clothing, namely, shorts, sweatpants and headwear; casual wear clothing and headwear, namely, T-shirts, sweatshirts, sweatpants, jackets, shirts, sweaters, baseball caps, knit caps and shorts. FIRST USE: 19960301. FIRST USE IN COMMERCE: 19960301
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75268074
Filing Date April 2, 1997
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition July 20, 1999
Owner (APPLICANT) Gaston, Victor II INDIVIDUAL UNITED STATES 571 F.D.R. Drive 11-A New York NEW YORK 10002
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "N Y C" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date June 6, 2001

(Trademark)
Word Mark MADHATTAN
Goods and Services (ABANDONED) IC 016. US 002 005 022 023 029 037 038 050. G & S: printed matter, namely, programs regarding particular live performances
(ABANDONED) IC 041. US 100 101 107. G & S: entertainment services in the nature of live performances involving music, dance, comedy and singing
(ABANDONED) IC 025. US 022 039. G & S: clothing, namely, shirts
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75232069
Filing Date January 27, 1997
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition April 14, 1998
Owner (APPLICANT) Feld Entertainment, Inc. CORPORATION DELAWARE 8607 Westwood Center Drive Vienna VIRGINIA 22182
Attorney of Record JULIE ALEXA STRAUSS
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date January 8, 1999

(Trademark)
Word Mark MADHATTAN STUDIOS
Goods and Services (ABANDONED) IC 041. US 100 101 107. G & S: services of a picture video and sound recording studio; music publishing; record production; video tape production; audio recording and production; motion picture film production; publication of title songs as a printed edition of musical notes and text; record master production, audio recording and production, sound recording studio services, music publication and motion picture film production all relating to music and organizing artistic events, musical presentations, shows, and live performances; entertainment, namely, musical presentations consisting of live performances by a musical group audio recording and video tape production of musical recordings for others; music publishing services and recording studio services; sound and music recording studio; recording studio services and music production services; entertainment services in the nature of live musical and theatrical presentations; presentation of live performances featuring music and drama; discotheque services; production of radio and television programs and of shows in the nature of musical and theatrical presentations; entertainment in the nature of radio and television programs; video tape film production; audio and video recording studio services; and organizing community festivals and exhibitions featuring a variety of activities; namely, musical performances. FIRST USE: 19970801. FIRST USE IN COMMERCE: 19970801
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75378534
Filing Date October 23, 1997
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) ALBANO, AARON INDIVIDUAL UNITED STATES 433 W. 43RD ST SUITE 5E NEW YORK NEW YORK 10036
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 19, 1999

Posted by Barry Popik
New York CityNames/Phrases • Tuesday, May 02, 2006 • Permalink