A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 10, 2004
Mad. Ave.
"Madison Avenue" has long been known for advertising, just as "Wall Street" means finance and "Fifth Avenue" means wealth.

"Mad. Ave." is an abbreviation, but it's also a comment on the mad, mad, mad, mad world of advertising.



11 October 1957, New York Times, pg. 45:
Advertising: Life on Mad. Ave.

Mad. Ave.
by H. T. Elmo
New York: Ace Books
1961
(Cartoons about the advertising industry - ed.)

4 October 1970, Washington Post, pg. 242:
...as an advertising copywriter in the New York jungle. His wife and he lose contact spiritually, and by the end Fitzie has to choose between saving his marriage and his self-respect (his soul?) and further triumphs on Mad Ave.
Posted by Barry Popik
Streets • (0) Comments • Sunday, October 10, 2004 • Permalink