A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 02, 2005
“Leave off the last ‘s’ for ‘savings‘“ (212-MATTRES)
"Dial a Mattress" advertised the number 212-MATTRES. The company advertised heavily on New York City television stations, usually late at night. Viewers were told to leave off the last "s" in the telephone number, because that's the "s" for "savings." Who can forget that slogan and jingle?

The company is now Mattress.com and the phone number is 1-800-MATTRESS (1-800-824-7777).

http://www.mattress.com/corporate/index.php
About Mattress.com

Mattress.com is owned and operated by 1-800-Mattress, a privately held corporation with many locations around the United States that include franchises and distributors. With its astounding success, 1-800-Mattress also continues to develop an international presence and as in the United States has many imitators around the world.

(Trademark)
Word Mark DIAL A MATTRESS
Goods and Services IC 042. US 101. G & S: Retail Outlet Services and Retail Direct Sale of Mattresses. FIRST USE: 19760801. FIRST USE IN COMMERCE: 19830901
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73450411
Filing Date October 31, 1983
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 26, 1985
Registration Number 1339658
Registration Date June 4, 1985
Owner (REGISTRANT) Dial A Mattress Franchise Corp. CORPORATION NEW YORK 32-46 Steinway St. Astoria NEW YORK 11103
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Arthur L. Plevy
Disclaimer No claim is made to the exclusive right to use "Mattress", apart from the mark as shown.
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark (212) M-A-T-T-R-E-S
Goods and Services IC 042. US 101. G & S: RETAIL OUTLET SERVICES AND RETAIL STORE SERVICES FEATURING MATTRESSES. FIRST USE: 19760801. FIRST USE IN COMMERCE: 19760801
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73762119
Filing Date November 7, 1988
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition January 2, 1990
Registration Number 1589453
Registration Date March 27, 1990
Owner (REGISTRANT) DIAL A MATTRESS FRANCHISE CORP. CORPORATION NEW YORK 59-34 MYRTLE AVENUE RIDGEWOOD NEW YORK 11385
(LAST LISTED OWNER) DIAL-A-MATTRESS OPERATING CORPORATION CORPORATION BY CHANGE OF NAME NEW YORK 31-10 48TH AVENUE LONG ISLAND CITY NEW YORK 11101
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record SUSAN OKIN GOLDSMITH
Prior Registrations 1339658
Description of Mark THE DRAWING IS LINED TO INDICATE THAT THE AREA CODE WILL CHANGE.
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20001215.
Renewal 1ST RENEWAL 20001215
Live/Dead Indicator LIVE

(Trademark)
Word Mark DM DIAL A MATTRES
Goods and Services IC 042. US 101. G & S: SERVICES -NAMELY, RETAIL OUTLET SERVICES AND RETAIL DIRECT SALE OF MATTRESSES. FIRST USE: 19800501. FIRST USE IN COMMERCE: 19880501
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 261313 261321
Serial Number 73763315
Filing Date November 14, 1988
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 6, 1989
Registration Number 1554222
Registration Date August 29, 1989
Owner (REGISTRANT) DIAL A MATTRESS FRANCHISE CORP. CORPORATION NEW YORK 59-34 MYRTLE AVENUE RIDGEWOOD NEW YORK 11385
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ARTHUR L. PLEVY
Prior Registrations 1339658
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark 1-800-MATTRES, AND LEAVE OFF THE LAST STHAT'S THE S FOR SAVINGS
Goods and Services IC 042. US 100. G & S: retail outlet services and retail direct sale of mattresses. FIRST USE: 19900624. FIRST USE IN COMMERCE: 19900624
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74108279
Filing Date October 19, 1990
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 4, 1992
Registration Number 1728356
Registration Date October 27, 1992
Owner (REGISTRANT) DIAL-A-MATTRESS FRANCHISE CORP. CORPORATION NEW YORK 31-10 48th Avenue Long Island City NEW YORK 11101
(LAST LISTED OWNER) DIAL-A-MATTRESS OPERATING CORPORATION CORPORATION BY CHANGE OF NAME NEW YORK 31-10 48TH AVENUE LONG ISLAND CITY NEW YORK 11101
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Arthur L. Plevy
Prior Registrations 1339658;1554222;1589453
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "1-800" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20020224.
Renewal 1ST RENEWAL 20020224
Live/Dead Indicator LIVE

(Trademark)
Word Mark LEAVE OFF THE LAST "S" FOR SAVINGS
Goods and Services IC 035. US 100 101 102. G & S: Retail outlet services, telephone shop-at-home services and on-line retail services, all in the field of mattresses and bedding, namely sheets, mattress pads and pillows, and providing via the Internet consumer product information and information in the field of sleep. FIRST USE: 19951130. FIRST USE IN COMMERCE: 19951130
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76290769
Filing Date July 27, 2001
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 26, 2002
Registration Number 2581984
Registration Date June 18, 2002
Owner (REGISTRANT) Dial-A-Mattress Operating Corp. CORPORATION NEW YORK 31-10 48th Ave. Long Island City NEW YORK 11101
Attorney of Record Susan Okin Goldsmith
Prior Registrations 1728356
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark DIAL-A-MATTRESS
Goods and Services IC 035. US 101. G & S: franchising; namely, providing technical assistance in the establishment and/or operation of retail outlet stores for direct sale of mattresses. FIRST USE: 19910101. FIRST USE IN COMMERCE: 19910101
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 120101 160108 261121
Serial Number 74156218
Filing Date April 11, 1991
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 3, 1992
Registration Number 1748796
Registration Date January 26, 1993
Owner (REGISTRANT) DIAL A MATTRESS FRANCHISE CORP. CORPORATION NEW YORK 31-10 48th Avenue Long Island City NEW YORK 11385
(LAST LISTED OWNER) DIAL-A-MATTRESS OPERATING CORP. CORPORATION BY CHANGE OF NAME NEW YORK 31-10 48TH AVENUE LONG ISLAND CITY NEW YORK 11101
Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 1339658;1554222
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20030322.
Renewal 1ST RENEWAL 20030322
Live/Dead Indicator LIVE

Posted by Barry Popik
Work/Businesses • (0) Comments • Tuesday, August 02, 2005 • Permalink