A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from November 27, 2006
“If it doesn’t say ‘Texas,’ it’s not Texas Roadhouse” (restaurant slogan)

The slogan of the Texas Roadhouse restaurant since 2001 is: “If it doesn’t say ‘Texas,’ it’s not Texas Roadhouse.”

The irony is that the restaurant chain began in 1993—in Clarksville, Indiana. There are several Texas locations, however.


Texas Roadhouse—History
It all began when our founder, Kent Taylor had a vision of great steaks, killer ribs and ice-cold beer at a price that families across America could afford.

The first Texas Roadhouse opened in Clarksville, Indiana on February 17th, 1993, and today we currently have over 235 locations in 43 states and plan to open many new locations throughout 2006.

(Trademark)
Word Mark IF IT DOESN’T SAY TEXAS, IT’S NOT TEXAS ROADHOUSE
Goods and Services IC 043. US 100 101. G & S: Restaurant and bar services. FIRST USE: 20011001. FIRST USE IN COMMERCE: 20011001
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 76584870
Filing Date April 5, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition July 19, 2005
Registration Number 3005494
Registration Date October 11, 2005
Owner (REGISTRANT) TEXAS ROADHOUSE DELAWARE LLC LTD LIAB CO DELAWARE 6040 Dutchmans Lane, Suite 400 Louisville KENTUCKY 40205
Attorney of Record Russell N. Rippamonti
Prior Registrations 1833533;2231309;2250966;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark TEXAS ROADHOUSE
Goods and Services IC 042. US 100. G & S: restaurant services. FIRST USE: 19930217. FIRST USE IN COMMERCE: 19930217
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.17.11 - Maps of States of the United States; States (map of)
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
Serial Number 74341181
Filing Date December 18, 1992
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition July 6, 1993
Registration Number 1833533
Registration Date April 26, 1994
Owner (REGISTRANT) Taylor, W. Kent INDIVIDUAL UNITED STATES 2412 Tavener Drive Louisville KENTUCKY 40242
(LAST LISTED OWNER) TEXAS ROADHOUSE DELAWARE LLC LTD LIAB CO BY ASSIGNMENT DELAWARE 6040 DUCTHMANS LANE, SUITE 400 LOUISVILLE KENTUCKY 402053358
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record P WESTON MUSSELMAN JR
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “TEXAS ROADHOUSE” and the design of the state of Texas APART FROM THE MARK AS SHOWN
Description of Mark The mark comprises “TEXAS ROADHOUSE” and design of the state of Texas and stylized cowboy hat design. The drawing is lined for the color red.
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20031212.
Renewal 1ST RENEWAL 20031212
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Monday, November 27, 2006 • Permalink