A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from June 01, 2014
Gourmaise (gourmet + mayonnaise)

"Gourmaise” (gourmet + mayonnaise) has been used as the name of several trademarked products. McCormick & Co. had a trademark (now expired) on “Gourmaise” in 1971. Boar’s Head brand (Frank Brunckhorst Co.) trademarked “Peppercorn Gourmaise” with a first use in 2009 and “Fiery Chipotle Gourmaise” with a first use in 2013.

The term “gourmaise” is not liked by some. From a Twitter message on June 1, 2014:

“‘Gourmaise’ is the worst food portmanteau neologism in the history of humankind.”


Boar’s Head
PEPPERHOUSE GOURMAISE®
Boar’s Head real mayonnaise with a touch of Boar’s Head Deli Mustard and a house blend of black, white, pink and green peppercorns. Goes well with poultry, beef and pork.

Boar’s Head
BOLD FIERY CHIPOTLE GOURMAISE™
Ignite your senses with Boar’s Head Brand Bold® Fiery Chipotle Gourmaise™. Inspired by the flavors of Mexico, this zesty spread infuses mayonnaise with chipotle peppers for a deliciously intense heat. Add it to sandwiches or serve as a dipping sauce with crudité to create a mealtime flavor adventure.

7 January 1998, Daily Herald (Chicago, IL), sec. 3, pg. 6, col. 6:
Learn how to make Fish Fillets, Gourmaise, Family Fish and Gourmet Fish Fillets from noon to 4 p.m. at Burhop’s, ...

Twitter
Deborah Bowen
‏@DisneyDeborah
Is “gourmaise” a thing? Or just an awkward portmanteau of “gourmet” and “mayonnaise”? pic.twitter.com/QQkh89VueK
11:35 AM - 29 Oct 2013

Twitter
Scott Purdy
‏@scottlearns
“Gourmaise” is the worst food portmanteau neologism in the history of humankind.
12:57 PM - 1 Jun 2014

(Trademark)
Word Mark GOURMAISE
Goods and Services (EXPIRED) IC 029. US 046. G & S: IMITATION MAYONNAISE. FIRST USE: 19710630. FIRST USE IN COMMERCE: 19710630
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72397932
Filing Date July 21, 1971
Current Basis 1A
Original Filing Basis 1A
Registration Number 0942906
Registration Date September 12, 1972
Owner (REGISTRANT) MCCORMICK & COMPANY, INCORPORATED CORPORATION MARYLAND 11350 MCCORMICK ROAD COCKEYSVILLE MARYLAND 21030
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 8 (6-YR).
Live/Dead Indicator DEAD

(Trademark)
Word Mark PEPPERHOUSE GOURMAISE
Goods and Services IC 029. US 046. G & S: Spreads, namely, egg-based spreads for meats and sandwiches. FIRST USE: 20090630. FIRST USE IN COMMERCE: 20090630
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77663901
Filing Date February 5, 2009
Current Basis 1A
Original Filing Basis 1B
Published for Opposition July 14, 2009
Registration Number 3838685
Registration Date August 24, 2010
Owner (REGISTRANT) Frank Brunckhorst Co., L.L.C. LIMITED LIABILITY COMPANY NEW YORK 24 Rock Street Brooklyn NEW YORK 11206
Attorney of Record R. Glenn Schroeder
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark FIERY CHIPOTLE GOURMAISE
Goods and Services IC 029. US 046. G & S: Spreads, namely, egg-based spreads for meats and sandwiches. FIRST USE: 20130812. FIRST USE IN COMMERCE: 20130812
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85949202
Filing Date June 3, 2013
Current Basis 1B
Original Filing Basis 1B
Published for Opposition September 24, 2013
Owner (APPLICANT) Frank Brunckhorst Co., L.L.C. LIMITED LIABILITY COMPANY NEW YORK 24 Rock Street Brooklyn NEW YORK 11206
Attorney of Record Glenn T. Henneberger, Esq.
Prior Registrations 3838685
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “CHIPOTLE” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark GOURMAISE
Goods and Services IC 030. US 046. G & S: Condiments, namely, mayonnaise, and deli dressings in the nature of oil-based dressings for use on salads and sandwiches. FIRST USE: 20130812. FIRST USE IN COMMERCE: 20130812
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85930340
Filing Date May 13, 2013
Current Basis 1B
Original Filing Basis 1B
Published for Opposition September 24, 2013
Owner (APPLICANT) Frank Brunckhorst Co., L.L.C. LIMITED LIABILITY COMPANY NEW YORK 24 Rock Street Brooklyn NEW YORK 11206
Attorney of Record Glenn T. Henneberger
Prior Registrations 3838685
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Sunday, June 01, 2014 • Permalink