A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 20, 2004
Frrrozen Hot Chocolate
"Frrrozen Hot Chocolate" is a specialty at Serendipity 3, on 225 East 60th Street. The recipe cannot be reproduced here, but it has recently been published ia a Serendipity cookbook.

10 April 1965, New York Times, pg. 20 photo caption:
Three students from Japan dip into giant goblets of "frozen hot chocolate" at Serendipity 3, 225 East 60th St.

17 February 1978, New York Times, pg. C1:
Serendipitous hot chocolate ($1.35) is, as the name implies, a house specialty, which is the same hot chocolate and whipped cream given the added apanache of chocolate and orange-rind shavings and powdered cinnamon on top. And, though it's off season, there's a frozen hot chocolate ($2.35), which is a sort of slowly melting chocolate geyser that comes in a giant tumbler iwth straws and could stand alone as a dessert for its magnitude. Once past the dramatics of Serendipity's presentations, the chocolate itself is quite goof, being a special formula based on a Dutch chocolate concocted by Joe Sasso, a Manhattan chocolatier. Serendipity, too, uses a cappuccino machine for the final execution.

26 September 1990, New York Times, pg. C6:
That 30-Plus Serendipity Cafe Honors Itself With a Cookbook
(...)
They have also trademarked the name Frozen Hot Chocolate, the only essential recipe missing fomr the book. Well, not entirely. It's there, but calls for a ladleful of "Serendipity's secret blend," a mix of more than a dozen kinds of chocolate that is still being concocted for commercial sale.

23 May 2004, New York Daily News, pg. 17:
As part of the 50th-year celebration, recipes for the restaurant's famous desserts, including the hitherto well-kept secret of Frrrozen Hot Chocolate, are revealed in a new books, "Sweet Serendipity, Delicious Desserts & Devilish Dish" by Stephen Bruce with Brett Bara (Rzzoli, $19.95).

(Google)
Serendipity 3 Restaurant 225 East 60th Street New York 212.838.3531... and a friend stopped into Serendipity 3 to share a Frrrozen Hot Chocolate and ... along with her sister, sipped Frrrozen Hot Chocolate at Serendipity 3. ...
http://www.serendipity3.com/ - 21k - Cached - Similar pages

(Trademark)
Word Mark THE FR-R-R-OZEN HOT CHOCOLATE
Goods and Services IC 030. US 046. G & S: FROZEN CONFECTIONS FOR CONSUMPTION ON OR OFF THE PREMISES. FIRST USE: 19740625. FIRST USE IN COMMERCE: 19740625
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73030477
Filing Date August 26, 1974
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1043673
Registration Date July 13, 1976
Owner (REGISTRANT) SERENDIPITY 3, INC. CORPORATION NEW YORK 225 E. 60TH ST. NEW YORK NEW YORK 10022
Attorney of Record DAVID GOLDBERG
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FROZEN", "HOT" AND "CHOCOLATE" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19960613
Live/Dead Indicator LIVE

Posted by Barry Popik
Food/Drink • (0) Comments • Monday, December 20, 2004 • Permalink