A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 09, 2015
Deja Brew (déjà vu + brew)

"Deja brew” (déjà vu + brew) is a pun that has applied to both beer and coffee. “Deja brew” was cited as a crossword clue in New York magazine in 1985. “Deja Brew - the feeling you’ve been beer before” was cited in 1996. “Dejabrew is when you start to remember things you did last night while drinking an excessive amount of beer” was cited in the Urban Dictionary in 2005.

“Deja Brew: The feeling that you’ve had this coffee before” has been cited in print since at least 2007.


Wiktionary: déjà vu
Noun
déjà vu
(uncountable)
1. Something which one has or suspects to have seen or experienced before, especially when that’s not the case.

Google Books
28 January 1985, New York magazine, pg. 132 crossword clue:
66 Deja brew

Google Groups: alt.comedy.slapstick.3-stooges
LA Times article
Todd Ehlers
12/22/96
(...)
Todd | Team AMIGA |
Deja Brew - the feeling you’ve been beer before.

Urban Dictionary
dejabrew
Much like deja vu dejabrew is when you start to remember things you did last night while drinking an excessive amount of beer.
I remember now standing on the bar stool pissing into my beer mug while laughing at anything and everything. Oh my God, dejabrew! I won’t ever be able to face those people again.
by Prope Fred the First March 31, 2005

The Iconoweb Coffee Cantata
Coffee Quotes & Taglines
Dated: 25 November 1997
Updated: 23 January 2007
(...)
Deja Brew: The feeling that you’ve had this coffee before.

Google News Archive
27 September 2007, The Danish Villages Voice (Elk Horn, IA), “Deja Vu,” pg. 8, col. 2:
Feel like I’ve…
(...)
...used this beer recipe before: deja brew

Sulekha.com
ESPRESSO CAKE...Can you smell the coffee??
Posted by PassionateBaker
17 Nov 2007
(...)
“Deja Brew: The feeling that you’ve had this coffee before.”
Author Unknown

Twitter
Dan
‏@danlacher
Deja Brew: The feeling that you’ve had this coffee before.
6:10 AM - 11 Mar 2008

Thoughts On The Way
TUESDAY, OCTOBER 28, 2008
Resurrecting a Classic Post
(...)
Deja Brew: The feeling that you’ve had this coffee before. ~Author Unknown

Google Books
Beer Lover’s New England
By Norman Miller
Guilford, CT: Morris Book Publishing LLC
2012
Pg. 229:
DEJA BREW INC.
510B Boston Turnpike Rd., Shrewsbury, MA; (508) 842-8991; http://www.deja-brew.com
Brewing your own beer on-site at Deja Brew in Shrewsbury is a great experience. 

Posted by Barry Popik
New York CityFood/Drink • Thursday, April 09, 2015 • Permalink