A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 15, 2007
Cowboy Cut (jeans)

Levi’s began mass producing jeans in the 1920s; Levi’s has long claimed to be the original “cowboy jeans.” Several different brands of jeans (including Levi’s) advertised “cowboy cut” jeans in the late 1940s and 1950s.

In 1965, Wrangler trademarked the term “cowboy cut” and used the term prominently in advertising. In 2001, Wrangler applied for a trademark for “A Cowboy Cut Above.”

The term “cowboy cut” is also used in the food service industry, such as “cowboy cut” ribeye steaks.


Wikipedia: Wrangler Jeans
Wrangler is one of the oldest and most popular jeans brands in the world. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face, among others.

Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben"), a Polish tailor who worked closely with cowboys, to help design jeans suitable for rodeo use. Wrangler Jeans were born. The popular 13MWZ style, introduced in 1947, is still available worldwide.

24 November 1947, Modesto (CA) Bee, pg. 6, col. 1 ad:
The Jeans You’ve Been Waiting For
(...)
Authentic Cowboy Cut.
(Hamaway’s Tots-to-Teens—ed.)

28 January 1948, Dallas (TX) Morning News, section 1, pg. 14 ad:
BLUE JEANS BY BILLY THE KID, real cowboy cut with copper rivets, double stitched seams, and five big pockets.
(Jas. K. Wilson store—ed.)

26 June 1949, Nevada State Journal (Reno, NV), pg. 20, col. 2 ad:
MEN’S BLUE DENIM JEANS
Cowboy cut, sturdy 10-oz. blue denim jeans. Sanfordized. Touch rodeo quality, 28-36. 2.29
("At Penny’s”—ed.)

28 June 1950, Oil City (PA) Derrick, pg. 5, col. 7 ad:
GRANTS DUNGAREE ROUNDUP
BOYS’
(...)
Cowboy cut. Sheriff’s Star. Sizes 4-12...1.96

17 December 1951, San Antonio (TX) Light, pg.  3A:
Regular cowboy cut pants.
(Joske’s Bargain Basement—ed.)

25 May 1955, Conellsville (PA) Daily Courier, pg. 11, col. 7 ad: 
LEVI’S
(...)
famous slim, trim cowboy cut

9 May 1956, Denton (TX) Record-Chronicle, section 2, pg. 5, col. 6 ad:
LEVI’S
(...)
famous slim, trim cowboy cut

18 July 1958, Big Spring (TX) Herald, pg. 5, col. 5 ad:
For School, For Rodeo or just all-around wear. Levi’s are clean cowboy cut for that slim, snug fit. Super tough XX denim reinforced with copper rivets. 

25 August 1960, Panola (TX) Watchman, pg. 4, col. 1:
LEVI’S
(...)
famous slim, trim cowboy cut

13 August 1967, Billings (MT) Gazette, school adv. section, pg. 12, col. 4 ad:
WRANGLER
Cowboy Cut
Blue Jeans
for Men & Boys

(Trademark)
Word Mark COWBOY CUT
Goods and Services (EXPIRED) IC 025. US 039. G & S: JEANS. FIRST USE: 19650700. FIRST USE IN COMMERCE: 19650700
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72290218
Filing Date February 5, 1968
Current Filing Basis 1A
Original Filing Basis 1A
Supplemental Register Date January 10, 1969
Registration Number 0868829
Registration Date April 29, 1969
Owner (REGISTRANT) BLUE BELL, INC. CORPORATION DELAWARE 335 CHURCH ST. GREENSBORO NORTH CAROLINA 27420
Type of Mark TRADEMARK
Register SUPPLEMENTAL
Live/Dead Indicator DEAD

(Trademark)
Word Mark A COWBOY CUT ABOVE
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: jeans and shirts
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76040693
Filing Date May 4, 2000
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition January 30, 2001
Owner (APPLICANT) Wrangler Clothing Corp. CORPORATION DELAWARE 200 Weldin Bldg. 3411 Silverside Road Wilmington DELAWARE 19810
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Barbara J. Kaplan
Prior Registrations 1360663;2252074
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date April 6, 2002

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Monday, October 15, 2007 • Permalink