A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 09, 2006
“Calling All Men,” “Select, Don’t Settle,” “No Bunk. No Junk. No Imitations” (Barney’s)
Barney's clothing store has had a few slogans. "No bunk. No junk. No imitations" was the first one, from 1923-24.

"Calling all men...to Barney's" is its famous sloagn from World War II.

"Select, don't settle" is from the 1960s.

http://www.barneys.com/index_flash.html
BARNEYS NEW YORK is ...
a mecca for discerning fashionistas and
clothing connoisseurs since 1923.
a Manhattan institution.
a blast.
an emporium of style and gorgeous product.
a celebrity hangout.

12, August 1945, New York Times, pg. X5:
"Calling all men -- to Barney's."

23 August 1965, New York Times, pg. 25:
SELECT, DON'T SETTLE, AT BARNEY'S/7TH AVE. AT 17TH ST.

28 March 1966, New York Times, pg. 17:
Forty-two years ago, a man was crazy enough to open a men's clothing store on what was then the most down-at-the-heels, down-in-the-mouth street in New York.

With a vast stock of 200 men's suits, and the no-nonsense slogan "no bunk, no junk, no imitations," Barney's was in business. How he managed to get the most famous nationally advertised clothing brands and sell them at bargain prices is his business. But word got around to some of the most fashionable men in New York, and the hole-in-the-wall was on its way.

And soon all New York was getting the message through Barney's famous radio slogan: "Calling All Men to Barney's." From then on, Barney's grew and grew and grew...until men of all sizes, tastes and incomes could find their kind of clothes in this one store.

That's how Barney's most famous slogan, "Select, Don't Settle" was born.

Only in America could this slogan be true. Only in America could this story be true. And that's not the end of it.

(Trademark)
Word Mark BARNEYS CALLING ALL MEN CLOTHES, INC.
Goods and Services (EXPIRED) IC 025. US 039. G & S: MEN'S SUITS, TOPCOATS, OVERCOATS, HATS, OUTERSHIRTS, UNDERWEAR, SOCKS, NECKTIES, AND HANDKERCHIEFS
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 02.01.02 - Men, shadows or silhouettes of men; Silhouettes (men)
02.01.32 - Astronauts (men); Frogmen; Men, other, including frogmen, men wearing space suits and men wearing monocles; Monocles (men wearing)
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
26.03.28 - Miscellaneous designs with overall oval shape, including amoeba-like shapes and irregular ovals; Oval shape (miscellaneous overall shape)
Serial Number 71471016
Filing Date June 8, 1944
Current Filing Basis UNKNOWN
Original Filing Basis UNKNOWN
Registration Number 0413944
Registration Date May 22, 1945
Owner (LAST LISTED OWNER) BARNEY'S CLOTHES, INC. UNKNOWN NEW YORK, N.Y.
Assignment Recorded ASSIGNMENT RECORDED
Disclaimer THE WORDS "CLOTHES, INC." ARE HEREBY DISCLAIMED APART FROM THE MARK AS SHOWN.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 12C. SECT 15.
Live/Dead Indicator DEAD

(Trademark)
Word Mark CALLING ALL MEN
Goods and Services (ABANDONED) IC 042. US 101. G & S: RETAIL STORE SERVICES IN THE FIELDS OF MEN'S WEARING APPAREL AND ACCESSORIES
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 74030679
Filing Date February 16, 1990
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition September 18, 1990
Owner (APPLICANT) Barney's, Inc. CORPORATION NEW YORK 106 7th Avenue New York NEW YORK 10011
Attorney of Record Carol L. B. Matthews
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date December 12, 1991

(Trademark)
Word Mark SELECT, DON'T SETTLE.
Goods and Services IC 042. US 101. G & S: retail department store services. FIRST USE: 19620421. FIRST USE IN COMMERCE: 19620421
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 74030677
Filing Date February 16, 1990
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition September 4, 1990
Registration Number 1678142
Registration Date March 3, 1992
Owner (REGISTRANT) BARNEY'S, INC. CORPORATION NEW YORK 575 Fifth Avenue New York NEW YORK 10017
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record CAROL L B MATTHEWS
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20020607.
Renewal 1ST RENEWAL 20020607
Live/Dead Indicator LIVE

Posted by Barry Popik
Work/Businesses • (0) Comments • Thursday, February 09, 2006 • Permalink